Affordable Branding Tips | Your Brand Isn’t What You Think It Is: Marketing Tips to Set Your Brand Apart
Affordable Branding Tips | Branding is just as vital for small businesses as it is for big shots. Large companies have the budgets to hire creative agencies that build and manage their brands, but you don’t have to be a marketing professional to boost your company’s visibility and value through branding. When clients connect emotively — because they share the same values and beliefs as your brand — it leads to higher sales and better brand differentiation. It also leads to loyalty, advocacy and can even protect your price in times when competitors rely on huge discounts to boost sales.
Branding gets right to the core of your business’ values. It is about determining and conveying the essence of your business and what it delivers to your clients. There’s more to your “brand essence” than just your logo and a witty slogan. Your brand is the entire sum of what you do, what you excel at, and the experiences your clients have when doing business with you. But what can you do to leverage these experiences and grow the appeal of your brand – without breaking the bank? Here are some tips that can help.
Get Your Name And Logo Right | Affordable Branding Tips
It’s vital to have many different ways to communicate your message and style to your potential clients, so you have to have both verbal and visual brand representations for your business. This is crucial to brand recognition, and it’s vital to get it right the first time, because changing your name, and logo can be expensive down the road. What does your business name say about you? Your marketing efforts should start with selecting your business name. Your logo and name should be memorable, and convey the nature and tone of your business, as well as appeal to your target audience.
Be Remarkable | Affordable Branding Tips
Today, the one sure way to fail is to blend in. Your one chance for success is to be remarkable. Give your clients a memorable experience, and they’ll turn into repeat customers – and maybe even tell their friends about you! Even the most outgoing and charming small business owner is not going to succeed in bringing clients back, unless the product or service they offer delivers and exceeds expectations. Don’t lose sight of your product – keep refining it, testing new offerings, and making sure you always put product first, not the money it brings in.
Stand Out | Affordable Branding Tips
Standing out means being different. If your brand is going to be strong, you have to be able to determine what it is that makes what you do unique. What differentiates you from others in your market? As a small business, you probably cannot compete on price. Instead, make sure you can communicate how you add value, and convey this to your clients! With that in mind, you must be aware of your strengths and your weaknesses. Learn how to accentuate the former, and how to address the latter — or, even turn those weaknesses into positives.
Have A Distinct Voice | Affordable Branding Tips
A great way to make sure your distinct brand message is delivered consistently across your marketing materials is to focus on how you and your employees interact and communicate with clients, be it in person, over the phone, or on social networks. Create a “voice” for your business that reflects your brand. This voice should be applied to all written communication, and incorporated in the visual imagery of all materials, online and off. Not only does this voice deliver the core of your branding message, but it also creates an overall image for your company that extends past the message itself and makes you unique.
Be Reliable | Affordable Branding Tips
Letting your clients down by failing to live up to your own promises and brand standards can be especially harmful for small businesses that depend heavily on referrals. The foundation of brand loyalty lies in amazing customer service – a happy client is a loyal client. Make customer service a core value at all levels of your business, and become known as a company that delivers a great experience. Your clients will reward you.
Keep Your Messaging And Visual Identity Professional And Consistent | Affordable Branding Tips
We placed this point last only because it involves all of the above and is the most important tip we can give you. If you can’t do this, your attempts at building a brand will fail. From business cards and logo to email newsletters and brick-and-mortar signage, all of your printed communications and sales materials should look, feel, and sound like they come from the same source.