Affordable Photography Marketing Tips | 7 Easy Ways To Market Your Photography Business Without Breaking The Bank
Affordable Photography Marketing Tips | Running your own photography business can be great, but one of the worst parts about being in business for yourself is… well, being in business for yourself. So much more responsibility rests directly on you, and you’re the only one holding the key to your success or failure. You’ve got the technical know-how of taking stunning pictures, but what about the business and marketing side of running a photography startup?
One of the things that photographers oftentimes overlook when just starting out is proper marketing. If you are just getting started in the industry, it can be frustrating because it feels like you can’t get your message in front of the right people. Marketing doesn’t have to be expensive or complicated, but it does have to be creative in order to get your potential clients to choose you over other photographers.
Know Your Ideal Client | Affordable Photography Marketing Tips
It’s absolutely essential that you know exactly who your ideal client is and that you tailor every part of your marketing efforts toward the things he or she is appealed to. Think about the things that would catch your ideal client’s attention. Which one of these things could you use to “hook” them and stand out from the crowd?
Build A Portfolio Website | Affordable Photography Marketing Tips
It’s crucial that you have a website that showcases the best examples of your work. It doesn’t need to be an extensive collection of all the pictures you took over the years; if anything, it should be a simple website that shows a balanced selection of your imagery. Your website is often the first impression that potential clients have of you and your skills and can be thought of as your virtual storefront, which means you want to keep your “hook” in mind when setting up your website and make sure that every element appeals to your ideal client.
Blog As Often As You Can | Affordable Photography Marketing Tips
Having fresh content on your website is one of the best ways to let Google know that you’re active (which can boost your rankings) and shows your customers that you are busy. Write a list of 5 blog post topics that would appeal to your ideal client. Schedule time into your calendar now to ensure you actually write and publish these posts. Your blog is essentially a blank canvas to express creative ideas, share bits about your personal life, educate clients, share images and showcase products. A website is like a brochure, whereas a blog is like an ongoing conversation.
Don’t Forget About Social Networking | Affordable Photography Marketing Tips
One of the key parts of marketing is reaching out to people on a level that they use, know and feel comfortable with and at the moment. The most commonly used platforms of this kind would be Facebook and Twitter. Don’t forget about the word “social” and pay attention to what your friends, fans, and followers are sharing and engage with them. You can also create an engaging experience for them by organizing contests and giveaways (using your services as rewards). You’ll want to be deliberate where you hold the contest, what you want to offer as a reward and how to make the best use of the buzz generated.
Partner With Other Vendors | Affordable Photography Marketing Tips
Cross marketing means partnering up with another business and helping each other out with marketing efforts. There are many vendors out there who would be happy to give you client referrals if you approached them with the right offer. Let’s say you are a wedding photographer. Obviously, you’ll want to look for wedding vendors in your area, such as florists, musicians, furniture suppliers, wedding planners, caterers, venue owners and even other wedding photographers! The list is long, but you get the drift.
Don’t Forget Referral Gifts | Affordable Photography Marketing Tips
Word of mouth advertising is one of the most powerful things you can have for propelling your business forward, and past clients are a great source of referrals, and what better way to encourage referrals than offering rewards? Offer a service or product that doesn’t cost you too much but has a high perceived value as a referral reward and appeals to your target audience.
Don’t Forget The Testimonials | Affordable Photography Marketing Tips
People look to others and their experiences when making decisions, so the more you can showcase testimonials, the more effective your marketing efforts will be. Consider offering your clients one free print (only costs you a few dollars) if they decide to write up a quick testimonial that you can publish on your blog and then have them share that post with their Facebook friends. When a friend receives a testimonial like this, you are very likely to get their business if they are looking for a photographer.