Affordable Photography Marketing | How To Grow Your Business: Marketing Tips For Busy Photographers On A Limited Budget
Affordable Photography Marketing | If you take great pictures, it doesn’t necessarily mean you’ll become successful over night. You have to know how to sell yourself well! Marketing is the business side of the photography industry, yet as a photographer, you’re a creative-minded soul. Those two sides are often hard to reconcile, but you’ll never be able to thrive without marketing your photography business – that is, unless you want no one to hire you or recognize your work!
If you are just getting started in the business, it can be frustrating because it feels like you can’t get your message in front of the right people. Marketing doesn’t have to be complicated or time-consuming, but it does have to be creative in order to get clients to choose your business. It doesn’t happen by accident. It takes a solid plan, tireless dedication, and consistent execution. In other words, it takes more than putting up a website and agonizing over the font on your business card. It may take some time, but here are our six affordable photography marketing ideas that work like crazy.
Understand Your Target Market | Affordable Photography Marketing
Half the battle in successful marketing lies in knowing to whom you’re marketing, so you must determine who your target audience and ideal clients are. Do research into what they like, how old they are, what interests they have and especially what makes them tick. Think about the things that appeal to your ideal client. Which one of these things could you use to “hook” them and stand out from the rest of your competition?
Network | Affordable Photography Marketing
Networking is a powerful way to get your name out there and make connections with other business owners that can lead to partnerships and referral programs. Be sure to have a plan of what you would like to achieve and have a plan for follow up. To get the most out of your networking relationships, it’s crucial that you identify people and businesses to network with that share the same ideal client as you. That way, when those business owners recommend your business to their clients, it will be more likely to appeal to them since your businesses attract the same kind of clients.
Blog As Often As You Can | Affordable Photography Marketing
Having fresh content on your website is one of the best ways to let Google know that your portfolio is active (which gives you better rankings) and shows your potential clients that you are busy. Your blog is essentially a blank canvas to express creative ideas, share bits about your personal life, educate clients, share images and showcase products. Remember that when people visit your website, they often go straight to your blog first because that’s a fast way to get to know you better. A website is like a brochure, whereas a blog is like an ongoing conversation.
Rock Your Social Media | Affordable Photography Marketing
When you upload the images from your client’s photo session to your website, take a moment to post them on Facebook, Twitter or any other social media network that your ideal clients use. They’ll share the images with their friends and you’ll get traffic as they point people your way. Many photographers are effectively building their business with social media marketing. It only requires about 10-20 minutes per day, and you will start to see your reputation grow.
Utilize Search Engine Optimization (SEO) | Affordable Photography Marketing
Learn how to do it yourself or hire a company that specializes in moving your information to the top of the search engine’s results. This effort may not bring instant results, but you will find the investment over the long run will build your business. Use “ALT tags” on your images. When uploading your images to your website, use the ALT tag fields to describe your images, and make sure to use the keywords you want to rank for throughout your website.
Build Your Email List | Affordable Photography Marketing
If you are a professional photographer, your email list is your most powerful asset. Yet most photographers completely disregard the value of this data. The beauty of the email list is that these clients already like your work enough to give you their email address. They may even love your work enough that they want to get an email every time you update your blog with new photos. If you’re writing about things on your blog that they’re interested in and you tell them via email, they’ll come check it out. In fact, they’ll see the email as a service to them because they won’t have to keep checking your website for updates.