Basic Logo Design Tips | Designing An Iconic Logo: 6 Things You Need To Know
Basic Logo Design Tips | Appealing, memorable and recognizable logos aren’t just for big brands with millions of bucks to spare. With a bit of thinking and sketching it’s possible to design a unique logo that tells your potential clients the story of your business in a split second. The first step in creating a logo is not design; the first step is thinking about what you want to convey with it. You want to design a logo that conveys the brand image that matches the expectations of your target audience.
A business logo is one of the most critical design decisions an entrepreneur will ever make. It’ll be used everywhere; on your website, on digital or print documents, on ads, and any other promotional material in the public eye. More examples of logo design are out there than ever before, and with that comes the challenge of being unique. How do you design something original that stands out from the crowd? And how do you design something quickly while maintaining quality? Logo design has become quite an art and skill over the years and it takes a lot of good techniques to master it. Here are some of the best tips and tricks to help you kick start your logo design.
Simple Design | Basic Logo Design Tips
Try to keep your logo simple – simple designs can be very effective, because they are easy to describe and are memorable. Keeping the design simple will also make it less likely to lose detail when its size is changed. Better to have a simple logo for your main design, and a souped-up version (like a beauty shot for example) when a more complex version is appropriate, or the medium allows. Simplicity makes a logo design easily recognizable, versatile and memorable. Good logos feature something unexpected or unique, without being overdrawn.
Timeless Elegance | Basic Logo Design Tips
An effective logo should be timeless. Will yours stand the test of time? Will it still be as effective in 10, 20 or 50 years? Trends come and go, and when you’re talking about buying a pair of jeans, or buying a new shirt, that’s okay, but where your brand identity is concerned, longevity should be your goal. What’s crucial is to design a logo that you believe is different from anything already out there. Don’t follow the pack.
Versatility Is Vital | Basic Logo Design Tips
An effective logo should be able to work across a variety of mediums and applications. In the digital age, where logos will appear on multiple devices and across social media, you must design something that transcends paper. It must be appealing on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. Vectors are the secret to a good logo. Designing your logo using vectors is the best way to go, because it can be used and exported into pretty much any format, blown up to any size and still not grind your email to a halt.
Color Is Key | Basic Logo Design Tips
When taking the brand’s personality into account, you have to think about every element of the image. Since color has the ability to convey emotion, you should first consider the message you want to send. A conservative brand will do well with blue, while a modern, passionate culture will make a statement with red. Youthful and upbeat organizations are best represented with yellow or other bright colors.
Don’t Use More Than Two Fonts | Basic Logo Design Tips
There are many great fonts out there and we would all love to use as many as we can. Unfortunately using too many fonts will most of the time result in a loss of coherence and it will make the viewer feel multiple emotions that fight against one another. And when considering fonts for your text, be sure to avoid gimmicky ones, use negative space and maybe even tweak an existing font. Some logos even become recognizable because of their custom fonts. Coca-Cola originated the slanted font and now others are trying to rip them off on a daily basis.
Keep It Appropriate | Basic Logo Design Tips
Your logo has to communicate the essence of your business. Are you a serious company, or one that revels in being whimsical. Are you appealing to a conservative set? Designing for a lawyer? Ditch the fun approach. Designing for a kid’s TV show? Nothing too serious. Figure out your audience and the message you’re trying to send out. Rounded edges versus sharp corners can mean the difference between aggressive and passive messages.