Best Branding Ideas | Build And Grow A Stand-Out Photography Brand!
Best Branding Ideas | So you want to start a photography business? Great! Keep in mind that you’re not the only one, which makes it vital that your business stands out from the crowd. In the sea of businesses both small and large, it can be difficult to build your brand and get it noticed by the right people, which are your potential clients or business partners. There are many things you can do, both online and offline that can help you create your brand while you are growing your business, but like everything else it requires you putting in the effort and time.
Your brand is one of the most effective marketing tools at your disposal. It can help you to convey who you are and what your business does more clearly, help you to reach more clients and inspire confidence in your services. What steps are you taking to brand your personal or business name in a memorable way? Get smart about branding and you’ll quickly be on your way to making your brand a household name! There are some pitfalls to avoid, so following these simple tips will set you on your way to building a successful brand.
Clearly Define Your Brand Promise | Best Branding Ideas
Your brand promise is powerful. It’s the statement you make to your clients and target audience that lets them know what to expect every time they interact with you and your employees, products and services. If your brand is going to be stand out, you need to be able to determine what it is that makes what you do unique. What differentiates you from others in your niche? As a small business, you probably cannot compete on price. Instead, make sure you can communicate how you add value, and communicate this to your potential clients!
Don’t Attempt To Mimic The Success Of Big Brands | Best Branding Ideas
A common first instinct it to imitate what an established brand has already done, which is short-sighted and won’t do you any favors. Blindly imitating another company’s branding strategy never works out. Analyze the competitive landscape, but don’t try to become the next somebody else. Your clients will recognize and appreciate individuality and authenticity. If you’ve clearly defined your audience and what sets you apart, authenticity should come easily. Don’t be hip and casual if that’s not who you are, or if that’s not appropriate for the service you offer.
Deliver A Better Experience | Best Branding Ideas
Customer service is vital to building trust, confidence and loyalty. Get personal, put your clients first and keep in touch with incentive schemes or social networks. Give your clients a memorable experience, and they’ll turn into repeat clients – and even tell their friends! If you say you’re going to have the photographs ready on a set day, be sure they are ready. Nothing leaves a bad taste in someone’s mouth like missed expectations. 80% of business comes from 20% of clients, so reward and thank your best clients often. Make customer service a core value at all levels of your business, and become known as a brand that delivers an unforgettable experience. Your clients will reward you.
Be Consistent | Best Branding Ideas
The term ‘brand identity’ refers to the visual elements; logo and associated assets. This might include a style of photography or a particular color scheme, but creating a set of definitive ‘brand guidelines’ will enable you to maintain a consistent approach to branding and messaging. From business cards and logo to email newsletters and brick-and-mortar signage, all of your printed communications and sales materials should look, feel and sound like they come from the same source. If you aren’t focused about how you appear, then your potential clients will be distracted by your inconsistency rather than focused on your message.
Be Heard | Best Branding Ideas
A great way to make sure your unique brand message is delivered consistently across your business is to focus on how you and your employees interact and communicate with clients – in-person, on the phone and on social media. Your brand’s “voice” is the language, tone and rhythm that you utilize in all your communications. Speak to your clients with a consistent tone of voice, and it will help reinforce the business’s character and clarify its offering so they are aware exactly what to expect from the product or service.