Best Branding Tips | Who Owns Your Brand’s Voice? Brand Your Business Before Others Do It For You
Best Branding Tips | Branding is a great idea, because it gives your clients something solid to associate your business with. Many people over-analyze things, however, and end up thinking that branding their business is an overwhelmingly complicated endeavor. With small businesses accounting for as much as 95-99% of private sector entities in most countries, branding is vital if you want to stand out from the crowd, and appeal to your target audience. No matter how amazing your service is, no one will hear about it until you build an identity that is recognizable in the massive crowd of competitors.
Think that brands are just for large corporations? Think again. Your brand is one of the most effective marketing tools at your disposal. Branding, however, can also be a tricky business. It’s one of those things where you see a better return on investment with the more you invest. At its core, branding is linking a product to its target audience via a promise. It is the building block of trust that leads to client loyalty that pays dividends down the road. Branding includes everything from your website to your logo to the messages you share on social networks. You want your branding to be consistent, appealing, and professional. Here are six tips to help you get started.
Choose A Simple Branding Message | Best Branding Tips
If your brand is going to be strong, you have to be able to clearly define what it is that makes what you do unique. What sets your business apart from others in your industry? What makes you different and original? What about your business makes it the one that a potential client should choose? Whatever your business is about, you’re going to need a message, and a set of brand values. Is your business all about being the best photography studio in your city? Or are you a printer who focuses on printing high-quality letterheads at the lowest prices?
Have A Distinct Voice | Best Branding Tips
It’s not just what you say, but how you say it. The best way to make sure your unique brand message is communicated consistently is to focus on how you and your employees engage, and communicate with clients – be it in-person, over the phone, or on social platforms. Your brand “voice is the language, tone, and rhythm that you use in all your communications. Not only does this voice represents the core of your branding message, but it also builds an overall image for your business that extends past the message itself, and makes you stand out.
Be Consistent | Best Branding Tips
Whatever you’re doing, be consistent. By clearly defining a set of brand guidelines at an early stage, you can make sure that everyone represents your brand identity in a consistent manner. It’s vitally important to have many different ways to convey your message and style to your potential clients, so you have to have both verbal, and visual brand representations for your business. That means you need a logo, and color scheme that complements your verbal message and builds a cohesive presentation for your materials, and website.
Don’t Be A Copycat | Best Branding Tips
A common first instinct it to imitate what an established brand, like Apple, has already done, which is short-sighted, and not to anyone’s benefit. Blindly imitating another company’s branding strategy never works out. No one likes to see the same thing re-used and re-vamped a thousand times over. Whether it be your logo, tag line, or advertising, thinking outside of the box is the best thing you can do. When you show your clients that you put effort into being unique, they are more likely to remember you.
Customer Service Is Key | Best Branding Tips
With the growing popularity of social networks such as Facebook and Twitter, it’s easier than ever for positive (and negative) brand experiences to spread like wildfire. It’s crucial to get your customer service right, and capitalize on the positive experiences. Not only is it easier for clients to sound off on a product, or company, its easier for brands to respond. Brands that address a negative comment or situation with an explanation and solution have the potential to save a relationship with that client.
Keep It Simple | Best Branding Tips
It’s possible to overwork brands. Take logo design: a smartly designed logo doesn’t try to communicate every element of a company, just give an impression. Attractive design should come ahead of cramming in literal representations of what the product does. Keep your logo clutter-free, business name simple, and your tagline short, and use them. Use them all over the place.