Best Business Marketing Tips | Win The Marketing Game! 5 Outstanding Marketing Tips For Small Businesses
Best Business Marketing Tips | Many small business owners struggle with the seemingly overwhelming task of promoting their business. There always seems to be so many things to do, yet no time to do them all (something we know all too well). Being smart with marketing guarantees the success of your company by attracting more clients, and keeping them coming back. Marketing doesn’t have to be complicated, or expensive. Remember, sometimes the simplest ideas are the most powerful.
If you don’t have a lot of cash, and you are trying to promote your business online, don’t worry as other business owners have been able to succeed without spending too much money on marketing. You don’t have to be a rocket scientist to be a great marketer. But neither is there a silver bullet, or a one-size-fits-all solution. Looking for some basic online marketing tips for your small business? While there are hundreds of suggestions we can make, here’s a list of five best business marketing tips that we think 90% of small business owners will find useful.
Update Your Website | Best Business Marketing Tips
It’s 2014, so your business website shouldn’t look like it’s still stuck in the early 2000s. Your website is your shop window, so think about what it shows to your potential clients. You should constantly be asking yourself if you have the best shop in your street. And it’s about more than just looks, too. Best practices and web standards change often, so a refresh can help you make sure your website is at the top of its game. Google is the most used website on the internet, so why wouldn’t you use it to your advantage? Through search engine optimization, you can rank higher on Google so you can get more visitors to your website.
Start A Blog | Best Business Marketing Tips
It doesn’t matter what kind of business you are running – you can still benefit from having a blog. One of the best marketing tactics for a small business is definitely blogging. By providing your potential and existing clients with informative, non-salesy content that you can post on your blog, promote using your social network profiles, and offer to other businesses to supplement their strategy, you and your team can quickly establish yourselves as experts in your industry. Another effective way to get your website popular is to comment on other people’s blogs. For this to work, you have to leave comments on blogs that are related to your website, and the comments you leave have to be insightful.
Regularly Post Quality Content | Best Business Marketing Tips
Creating and promoting fresh, original, and sharable content on a business blog can help boost your visibility in search engine results pages, because these social shares signal to search engines that your website is knowledgeable, and relevant in a particular topic. Even if writing isn’t your strong point, you shouldn’t have too much trouble getting someone on your team to write some articles for your blog. Try top 10 lists, tip collections, best practices for your industry, etc.
Leverage Social Media | Best Business Marketing Tips
When you’re on a tight budget, be sure to use the internet and social media as alternatives to traditional marketing tools. If your small business isn’t using social media, it’s time to start. Facebook, Twitter and Google Plus are all popular platforms that you should be using to boost the visibility of your business. Create profiles on each of those networks, as they are a great source of traffic. Post engaging content frequently to generate shares and connect with clients, which can positively impact the number of those who see your content.
Go To Networking Events | Best Business Marketing Tips
If you can’t be a speaker at a conference, it doesn’t mean you shouldn’t attend them. Every day there is a new event going on. Networking is a much underutilized channel, but one of the best forms of marketing. Some of the people you will meet will be useless, but a small percentage of the people you meet will turn into business relationships and friendships.
Remember, no matter what size your budget is, without a strong marketing strategy in place you won’t be able to reach your potential customers and keep them engaged. There have never been more ways to reach your audience, you just need to be creative. The trade off is simple: if you aren’t willing to spend big bucks, you will have to put in your time and energy.