Best Business Stationery Tips | Make A Statement With Personalized Business Stationery
Best Business Stationery Tips | Your business stationery says a lot about you and your company, so it’s essential to have appealing, professional business stationery to represent or communicate the image or message of your business. You do not want to convey the wrong message to existing or potential clients and business partners by having stationery that is not up to the standards of your products or services. The right stationery can end up doing wonders for your business.
Sometimes, small business owners do not place a great deal of emphasis on designing their own business stationery, and some don’t use any stationery at all in this age of electronic communication and marketing. However, well-designed, professional and elegant business stationery is vital, because it not only identifies the business, but it also acts as a powerful marketing tool. Email may be popular, but some moments just call for print. When you need to make formal contact with a business partner or client, personalized stationery is essential. Here are some tips to help you leave the best possible impression with personalized stationery.
Color Scheme | Best Business Stationery Tips
If your company logo is usually black and white, printing your stationery in black ink only may suit your image just fine. Otherwise, use color to grab attention and boost your brand identity. Make sure that you carefully represent the branding when designing your stationery items. This isn’t just about the logo, but the choice of color scheme, fonts, imagery, and much more. Matching the colors in your logo to those on your stationery is a great idea for branding purposes. The right use of your business logo and color scheme, along with careful choice of fonts, will help your stationery communicate your brand more effectively.
Paper Quality | Best Business Stationery Tips
If you’re designing for print, there are many wonderful paper stocks available, and some have a rich, textured surface while others are smooth and heavyweight. Don’t settle for less than premium-weight paper for your letterhead and envelopes – the standard bond paper most people use for copying and printing won’t give you the look and feel of quality you want to communicate with your official letters. Choosing high-quality paper for your business stationery can make it appear more professional. A client will notice the difference between a standard photocopier paper and a heavy, glossy, high-quality paper.
Contact Information | Best Business Stationery Tips
As obvious as it sounds, make sure you always include contact information on your personalized stationery items, and you will have to choose the most appropriate and important contact details for each stationery item (as some of the items may not be big enough to fit them all on!). Usually, although by no means always, the most critical piece of info you have to communicate is who’s writing the letter – the company or individual responsible. After that, a return address, telephone number, email address, or fax number are all needed.
Include Clean Space | Best Business Stationery Tips
It may be tempting to ‘throw the kitchen sink’ at your business stationery design and include every imaginable way of contact and testimonial. This is best avoided however as you risk drowning your message which, we must remember, is the reason you’re sending out the stationery in the first place! Choosing a design that offers elements of clean white space will help your message stand out. A design that is too busy will distract clients from noticing the important things on the stationery, such as your contact information and logo.
Font Type | Best Business Stationery Tips
Whilst most businesses will try and stand out from the crowd with their custom printing designs, make sure that you do not choose illegible or complicated fonts. The recipients will be looking for text that is easy on the eye, that can communicate information clearly and efficiently. Fonts can be formal or fun, classy or cool – try a few and see what fits with your logo and your style. Or, use what you already have on your other marketing materials.
Carefully Proofread | Best Business Stationery Tips
Another obvious one perhaps, but ALWAYS proof read your designs before sending them off to print. Not just on the computer screen, either – you’d be amazed at how different things can stand out when your stationery items are printed. Read through for spelling errors or “typos”, of course, but also check out potential issues with spacing, punctuation and even mistakenly including incorrect or outdated information. Just one mistake can have significant consequences and portray you as incompetent in the simplest way.