Best Logo Designs | Does Your Logo Work For You Or Against You?
Best Logo Designs | Your logo is the most vital element of your brand. It is the symbol that sets the tone of your business, and boosts recognition among your target audiences. Although designing a logo for your business may not be at the top of your priority list, a well-designed business logo is essential in building a unique brand identity, and leaving a lasting impression on potential clients. An easily recognized and highly memorable logo can be one of your company’s most effective marketing tools. If all goes well, your logo will be the single most recognizable part of your business!
Logo design has to begin with a great idea or concept, backed up with some Jedi-like vector skills to bring it to life. An effective logo design can make your brand appear professional, or it can do exactly the opposite. Every marketing professional understands the value of branding, so you want to make sure that the logo design reflects your business, and makes a great impression. Whether you’re learning the ropes of how to design a logo yourself, or if your plan is to hire a designer, it is crucial to familiarize yourself with some of the characteristics and qualities of what makes a great logo. Here are some helpful tips on how to design an effective logo for your business.
Understand What Appeals To Your Target Market | Best Logo Designs
While mission statements and company descriptions influence a person’s logical response, logos affect one’s emotions and attitudes. Logo design is a way of influencing how people feel about your business. Understand your target audience, and use colors that will appeal to them, based on market research. Use larger print for audience over 60, and vibrant colors for a younger audience for a better effect. You must consider not only age, but also gender, location, education and income. All of these factors influence what people are attracted to, and how they spend their money.
Keep It Simple | Best Logo Designs
Since logos serve as one of the most effective ways for potential clients to identify your business, so you need your audience to remember your logo easily. The simpler your logo design, the easier it will be for them to recognize it. Over-used effects such as glows, shadows, 3-D effects, gradients, complicated fonts, and unnecessary graphics often take away from the readability, and ultimately the success of a creative and interesting logo. The old saying “Less is more” definitely applies here.
Keep It Versatile And Scalable | Best Logo Designs
Design a logo that will look great regardless of the size or medium. In the digital age, it’s crucial to design a logo that is versatile enough to be displayed or printed on all types of mediums and devices. When designing a logo, stick with vectors. It’s easy to forget that a logo used small on business cards and lo-res on websites, may need to be enlarged for a bigger endeavor years later (billboards, for instance). Vector enables you to resize the logo and keep it clean and clear. Make sure your logo is not only scalable, but will also look good with a wide range of colors and on different textures.
The Black And White Of It | Best Logo Designs
One of the most essential considerations for logo design is the color palette. This is not a frivolous decision, because color conveys meanings, and communicates ideas. A conservative brand will do well with blue, while a modern, passionate company will make a statement with red. Youthful and upbeat start-ups are best represented with yellow or other bright colors. However, bear in mind that a logo has to look good both in black and white, and in color. Even with the predominance of web and 4-color printing, your logo must still be legible on such simple business paperwork as a fax, invoice, or photocopy.
Make It Readable | Best Logo Designs
Your clients will not be able to easily remember your company’s name if you design a logo with an illegible font. This would defeat the purpose of marketing your business. The wrong font can dramatically change the message your logo is supposed to communicate. The right font will set a tone for the brand, and be reflection of the company’s vision. Use fonts, colors, and images that your clients can easily read and recall without making an effort to do so. This is also in line with keeping your logo simple.