Best Photography Branding Tips | How To Brand Like A Rockstar: 6 Branding Tips For Photographers
Best Photography Branding Tips | Finding clients for your photography business can be a challenge. Photography is an incredibly competitive industry, and there are many photographers out there with comparable levels of work. That’s why your photography business, like any other type of business, needs some promotion. This is when branding comes into play to help give you the advantage over your competition. Word-of-mouth marketing strategies are as old as the world itself, and they really work! Building a brand for your photography business can be difficult for busy working photographers or creative parents wanting to turn their hobby into a photography career, but we can help.
While many photographers want to focus all of their time on their work, it is vital to keep in mind that you and your photography business are a brand. Marketing, social media, and day-to-day business errands may feel like the not-so-fun side of being a photographer, but they are essential for your growing your business. Here are a few tips to help you get started.
What is Photography Branding? | Best Photography Branding Tips
Branding is more than just a logo. Think of your brand as your touch point. While setting up your photography business, try to build something unique, and personal from the very beginning. Every way you interact with your clients and potential business partners, from your logo to your marketing, and from your product to your customer service is your brand. Therefore, branding should be mindful effort.
Bulls-eye: Targeting Your Audience | Best Photography Branding Tips
Your brand is not what you say it is. It is what they say it is. “They” are your target audience. Do you specialize in children, seniors, weddings, food, fashion, commercial, or landscape photography? Make a list of the features of your ideal client, and use this list to figure out your target audience. Try to be as specific as possible including traits such as age, profession, income, gender, business or consumer, etc. When you find your niche, figure out what works the best within that niche. Focus on that particular area, and become an expert in the field.
Creating A Brand Called You | Best Photography Branding Tips
The next thing you should do is look for your brand essence. This is the heart and soul of your business. This is where you show who you are. Add some personal images to the About Me page to show that you’re an open person. Also, reveal something personal to make a client feel that they already know you. Write down some of the traits of your brand: friendly, personable, flashy, humble, modern etc. and work on building your brand image. Also, whether it’s a logo, color scheme, or image, it should be consistent across all of your materials – website, business cards, social media, advertising, etc.
Make The Most Of Social Media | Best Photography Branding Tips
It is hard to ignore the effect of social media on brand exposure. Social media can be an invaluable asset to promoting your brand, and conveying your brand identity to a large market. These days, you have a lot of social media networks that could provide you those irreplaceable referrals; there is no need to sit back and wait for them. For example, right after the photo session, you can post-process one of the best images, and post it on your Facebook page with a link to your blog (or portfolio) and tag the person captured there, so it will appear on their profile page too.
Be Original | Best Photography Branding Tips
Take a moment to decide what your unique selling points are: your specialty, how you’re different, what sets you apart from other photographers. Once you have determined this, you can build it into your branding strategy. However, keep in mind that it is one thing to be inspired, and another thing to rip someone off. Remember, the person who did the original copy or logo or whatever, worked at it. Don’t go the shortcut route. You are not only cheating yourself out of the process of discovering, and creating the visual voice of your brand… you are just cheating.
Hire A Professional | Best Photography Branding Tips
Every successful brand has a signature look. Whether it’s a color scheme, logo, or image, people instantly associated this icon with the brand, what it stands for, and what product it offers. As soon as you have a foothold in your business, and can stake your creative claim, hire the best designer you can afford. Spending money on a good designer to help develop your brand is money well spent. But only hire a designer if you are ready for that next step and know exactly what you want. Otherwise, you will most likely be wasting your money.