Best Stationery Design Tips | Stationery Design Made Easy – Top Tips for Great Business Stationery
Best Stationery Design Tips | Building a brand is a fun, creative process, and when it comes to transferring your brand to your company’s stationery items, the fun starts all over again. We live in a world where there has been a noticeable decrease in the number of physical stationery items that are designed by, and associated with a company such as letters, business cards, correspondence cards, and invitations. In some ways, this has only added importance to the design of personalized stationery, since it is one of the last tangible, tactile elements of your company’s branding.
Although most of the world is trying to go paperless, the need for business stationery still stays inevitable in many ways. Often, a potential client’s first contact with a company is through a business letter or a business card, so more and more business owners are using well-designed business stationery to build the brand and personality of their businesses, in order to leave a long lasting impression. We have listed some of the best tips to design your custom business stationery.
Color Scheme | Best Stationery Design Tips
Your business stationary should include color to make it stand out. Matching the colors in your logo to those on your stationery is a great idea to achieve consistent branding. Think carefully about your brand’s colors, and how you use them in the design of every stationery item. Bright, fluorescent paper in hot pink, flaming orange and neon green may get a reader’s attention but not in a positive way. The reason is that it’s too hard on the eyes to read.
Paper Quality | Best Stationery Design Tips
Choosing high-quality paper for your business stationery can make it look more professional. If you got a letter of introduction that was printed on cheap quality paper, and stuffed in a mismatched envelope, what would that tell you about the sender? In the quest to leave a good impression on your clients and business parntners, this is no time to cut corners by using cheap materials. A client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. This small detail can be enough to improve the perception of your business in the mind of a potential client.
Contact Information | Best Stationery Design Tips
As obvious as it sounds, make sure you always include contact information on your custom printing items, and keep in mind you will have to choose the most appropriate and vital contact details for each stationery item. In addition to the name of your company, your stationery should include your mailing address, telephone number, and fax number. Your website URL may be practical to add, too.
Clean Space | Best Stationery Design Tips
Choosing a design that offers elements of clean white space will help your message stand out. A design that is too cluttered will distract clients from paying attention to the crucial things on the stationery, such as your contact information. Even though you may be tempted to fill in every inch of your stationery with information or pictures, this may result in your stationery becoming too cluttered, and a reader will lose interest quite quickly. White space can help break down areas of your stationery, and enable you to form sections, and prioritize the area of importance.
Font | Best Stationery Design Tips
Choosing font styles and colors that are easy to read is a must. Never go with a font that requires deciphering. The font you use should be clear, and highly legible. Text should be printed in an easy-to-read format, aligned left to right. Make sure to use highlighted fonts for emphasizing the more important pieces of information, like contact details. Do not mix and match multiple fonts within one design; instead, use no more than two.
Proof Read | Best Stationery Design Tips
Another obvious one maybe, but ALWAYS check your designs for typing mistakes before sending them off to print. Just one mistake can have grave consequences, and portray you as incompetent in the simplest way. Before ordering your new stationery from your printer, print out a proof copy, and carefully review it. Take the time to make sure contact details are correct.
Imagery | Best Stationery Design Tips
If you have an appropriate image to include, incorporating it into your design can make your stationery stand out. Depending on the nature of your business, you will want to choose a graphic that is consistent with your products and services. Good images to choose include a professional picture of yourself, the building your company is located in, or something closely aligned with your logo and brand message. Using clip art is not a good idea, as it makes your stationery look generic.