Best Web Design Tips | Designing A Website For 2015: Is Your Photography Website Up To Par?

Best Web Design Tips | Designing A Website For 2015: Is ...

Best Web Design Tips | To a potential client, you as a photographer are often only as good as your portfolio. They’re checking you out for the first time, and if you don’t impress them, they won’t bother doing business with you. Your portfolio is a reflection of your business. It conveys who you are as a photographer. How much time do you spend working on improving your portfolio? Be honest – does it showcase your best work? Whether your photography portfolio is portrait, wedding, or landscape oriented, read on to discover how to design the perfect portfolio today!

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At its most basic form, a portfolio website provides professional information about an individual or a business, and presents a showcase of their work. For photographers, having a portfolio website is essential, because it’s one of the most powerful ways of attracting new projects and clients. Bad design simply irritates potential clients, stopping them from viewing your work. In order to appeal to the potential clients, your portfolio should be designed properly according to certain principles which not only impress the clients, but also make sure your visitors have a smooth experience.

A Portfolio Should Put The Emphasis On Your Work | Best Web Design Tips

This is one of the most vital rules for designing a portfolio: make sure the emphasis is on the work being showcased, not the design of the website. While you can definitely have a design that’s visually interesting and aesthetically appealing, it has to complement your work, and help push it to the forefront of your potential clients’ minds. Your website is a mechanism for people to find your work. You don’t want the design to be overly flashy or unconventional — that will make the content more difficult to access. Simplicity in the interface and visual design of your website will push your work to the surface, where it deserves to be.

Best Web Design Tips | Designing A Website For 2015: Is ...

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A Portfolio Should Be Easy To Navigate | Best Web Design Tips

Navigation has to be straightforward on any website that aims to sell to the public. And that’s just what a portfolio is supposed to do; it sells you and your abilities to potential clients. People’s attention spans are short, so your online portfolio has to be fast and easy to navigate. If you can’t get to your work examples easily, then it doesn’t really matter how good your work is: the visitor will potentially grow frustrated and try another photographer.

Make Sure It’s Easy For Potential Clients To Contact You | Best Web Design Tips

If your website doesn’t make it clear how visitors can get reach you, they won’t try very hard to find out. Devote space on your homepage to telling people how they can contact you. Your contact information should be obvious and easy to access; don’t hide it in the footer. Use a contact form, so that they don’t have to take down your email address and then open up their email manager. What’s the ultimate point of making a portfolio? To get clients – and get paid. The easier you make it for a potential client to contact you, the better the chance you’ll end up getting his or her work – and get paid.

RELATED: Portfolio Design | Is Your Website Killing Your Business? 5 Ways To Create An Outstanding Photography Portfolio

Best Web Design Tips | Designing A Website For 2015: Is ...

A Portfolio Should Only Showcase Your Best Work | Best Web Design Tips

Your portfolio website is like a living CV: the content on it should be up-to-date and make it clear to people what you can do. It’s a vehicle for showcasing your professionalism and talents, so make sure that you show off new projects and skills as soon as they’re ready for the world to see. Take the time to look at all of your work and carefully choose the right pieces for your portfolio. Remember, it’s always better to have a portfolio of a few projects that are stunning than dozens of projects where some of them are just OK. The quality of your portfolio is only as good as your weakest project.

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A Portfolio Should Include Testimonials | Best Web Design Tips

Another way of proving your pedigree is to show off your previous clientele. This tells potential new clients that you have been trusted to do important work before and shows you have a track record. Direct quotes from your clients act as reviews of your services and can be published on your website. These testimonials add a level of trust, reassurance and authenticity, further proving your experience and ability to produce top quality work.

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