Best Website Designs | The Best Websites In The World Do These Seven Things…

Top Branding Advice | Is Small Business Branding Possible? You Betcha

Best Website Designs | In order to design an effective website for your small business, it is vital to forget the following myth: “It is impossible for a small business to look BIG online”. Being a small business does not necessarily mean that the expectations for a quality website should be lowered – it’s quite the opposite. Your website is probably the most crucial element of your marketing strategy. Even brick-and-mortar stores can benefit from a website that showcases their products and helps clients find their locations.

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Your website is usually the first interaction people have with you and your company. That means it’s a make-or-break opportunity to turn a new visitor into a paying client down the road. The secret to effective website design is really very simple: you’ve got to understand the universal rules of great design and follow them, all the time. Want to get people to stay on your website longer and click on or buy stuff? Follow these simple web design tips.

Minimize Text | Best Website Designs

The most critical element of a website is its messaging. The most effective wbsites feature clear, concise, simple messages in no more than a few words. Make your text copy as efficient and short as possible. Whether you are selling a service, showcasing your art, or sharing your band’s music, do your best to communicate your message with minimal wording. Do not put long paragraphs on your homepage. Your homepage is a gateway into your website, so use short messaging that gets to the point.

Best Website Designs | The Best Websites In The World Do ...

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Minimize Distractions | Best Website Designs

One thing you never want a visitor to ask ask is, “Where do I go next?” If there are multiple calls to action, or the navigation has too many links to choose from, their attention is diverted in too many different directions. Also, if you have any control over the number of ads on your website, keep in mind that your visitors are not coming to see the ads, they are coming for your content. If the ads overshadow the page content, many visitors won’t stick around.

Make Your Website Easy To Navigate | Best Website Designs

Case study after case study has shown that making sure your website is easy to navigate boosts its effectiveness. If potential clients can’t find your products, how are they supposed to buy them? You should have navigation on your web pages that is clear, direct, and easy to use. And if the page is long, you should use anchor links to help visitors find their way on the page.

Did Someone Say Video? | Best Website Designs

Adding video to your landing page can boost conversions by 80%. Today’s internet is accessible to users at blistering speeds beyond the wildest dreams of the web of 25 years ago. One of the best ways to take advantage of this new speed is to put multimedia and videos to work for your business. One of the best videos that a business can include in their landing page is an explanatory video. These are usually animated and explain to the visitor step-by-step exactly what your business offers.

Optimize Your Website For Search Engines | Best Website Designs

Whether or not you choose to optimize your website for search engines should depend on how much your business will benefit from increased website traffic. It’s never advised that a company tries to optimize its website without professional help. When you are initially designing a website, make it as optimized as possible for search engines. Take note of the terms you want to rank for and use them in the appropriate title tags, URL chains, H1 tags, and H2 tags to help your website rank more highly on search result pages, and to help your website generate non-branded organic traffic that leads to new sales.

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Best Website Designs | The Best Websites In The World Do ...

It’s No Longer Just About The Desktop | Best Website Designs

When the internet was in its infancy, there was only one choice for users who were trying to go online. It was desktop or bust if you wanted to browse the internet. What good is a professional-looking website if it’s not professional-looking on mobile devices? In today’s world, absolutely nothing. Keep mobile devices in mind when you create your website, so that all of your clients can achieve optimal interaction with your website from whatever device they use.

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Don’t Be Afraid Of The White Space | Best Website Designs

Actually it’s really hard to overestimate the importance of white space. Not only does it help to reduce the cognitive load for the visitors, but it makes it possible to perceive the information presented on the screen. Too much text can be a bit daunting. Text is necessary so make sure to break it up with larger sub headings and legible paragraphs. Considering using icons or images as alternative ways to communicate your point.

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