Blog SEO Tips | How To Optimize A Photography Blog For Higher Conversions And Better Search Engine Rankings
Blog SEO Tips | Blogs help professional photographers showcase beautiful imagery online in such a way that can be searched, shared on social networks and viewed easily on pretty much any device. Yet so many bloggers fail to take advantage of the vast marketing potential of their blogs. In fact, a recent study found that although roughly 60% of photographers have blogs, 65% of them haven’t even updated it in the past year!
Setting up a blog can be as simple as installing a theme and adding a couple of widgets. But if you take your photography website and blog seriously and you want it to stand out for all the right reasons, the first step is understanding the principles of effective and appealing design. If you have not done any optimization to your blog, or you’re simply wondering how it can help your website achieve better results, you should definitely take a look at this list of optimization tips we’ve put together.
Simplify Navigation | Blog SEO Tips
If your visitor wants to view posts from a particular date, would they know how to find them? What if they wanted to see all your posts under a specific tag? Make sure your sidebars and navigation menu are not cluttered, as it may overwhelm your visitors and make them abandon your blog altogether. Since the navigation bars and sidebars are visible on each page, the information you decide to include in these areas has to be meaningful and useful. It’s easy to clutter up these areas with every conceivable link to all our static pages and favorite blogs and websites.
Create Descriptive Alt Text | Blog SEO Tips
Unlike traditional written web content, search engines can’t see the content of an image. As a result, search engines rely on captions around the image, alt text, file names and other surrounding text. In other words, Alt text or tags are a vitally important tool that helps search engines figure out what your pictures are about. Adding appropriate Alt tags to each picture on your website can help your website get better rankings in the search engines by associating keywords with images. As a matter of fact, using Alt tags is probably the best way for your photography blog to pop up in Google image and web search.
Left Align Your Text, Just Do It | Blog SEO Tips
When something sticks out, you definitely notice it. Centered text is for headlines, billboards and advertisements – not for huge chunks of text. Why? Well, each time your eye moves to a new line, it has to struggle to find the beginning (because it’s never in the same spot twice), which makes it difficult to read the text. And when a picture or text sticks out from the rest of the column, it looks like a mistake and it only detracts from your message. Things look right when paragraphs and images all fit into their columns precisely.
Give Readers The Opportunity To Subscribe To Your Blog | Blog SEO Tips
Include prominently placed RSS or Feed Subscription Buttons and offer visitors the ability to subscribe to your posts via email whenever possible. This enables your blog followers to have instant notification of your latest posts without having to manually check your website for new content. If the background color of your blog is white, consider using a dark background for your newsletter signup box. To make it really stand out, be sure this is the only element on the page with that background color.
Use Plenty Of White Space | Blog SEO Tips
TL;DR, anyone? That doesn’t come from the word count; it comes from the endless wall-of-text and not using frequent paragraph breaks. There is something so intimidating about an endless paragraph on the web. Breaks are good, so don’t be afraid to leave some parts of the design empty where appropriate. You should also use white space as borders to help highlight key parts of the blog. Remember, sometimes less really is more.
Include Strategic Social Sharing Buttons | Blog SEO Tips
There is no point in knowing how to launch a blog without know how to market it as well… This is where social media comes into its own. The conversion goal for your blog isn’t only to convert visitors into subscribers, or subscribers into paying clients. You also want your visitors to share and spread your content throughout social media. As a small business, you may be utilizing Facebook, Twitter, Google+, or other social networks to build connections with potential and current clients. Why not promote your blog content on these networks for even more web exposure?