Brand Building Tactics | How To Build A Brand: 6 Tactics Brands Are Using This Summer On Social Media
Brand Building Tactics | Branding tactics have drastically changed over the last decade, and small business owners have had to learn a whole new playbook – a playbook that is constantly evolving with new technologies, and social networks. It’s more difficult than ever to build and reach new audiences without a great content and a strong social media strategy. Branding is one of the most difficult elements of marketing, but it’s also one that many entrepreneurs brush off as “simple” or “natural.” There’s nothing natural about crafting a powerful brand – it requires a mix of analysis, creativity, dedication, and hard work.
We’ve all heard it: building your brand is the backbone of business marketing success. Branding is more than simply designing a memorable logo, or writing a catchy motto. With thousands of brands crawling around, and begging for recognition, we know that client loyalty is vital for getting your brand to the top. But how do you turn people from casual clients to hardcore fans?
What Is Your Brand? | Brand Building Tactics
A good brand starts with a consistent message. It tells people who you are, and describes your business. A good brand will communicate your message in a simple, and concise way, and boost your credibility. Branding is about perception, and the most successful brands are built from the inside out on differentiation.
Designing a distinctive logo, and writing a unique tagline that conveys the essence of your brand can boost your visibility, but these are not the only elements of your brand. You also need to know who your target audience is, and make the benefits clear and obvious to them. If you want to attract clients that deal with big businesses, project an image of being big and reliable. Many of the world’s top companies grew from bedrooms, garages, and basements.
Know Your Target Market, And Ignore Everyone Else | Brand Building Tactics
Whether you sell shoes or luxurious cars, some people won’t like you, and that’s a fact. They won’t find your ads persuasive, they won’t find your brand relatable, and they’ll never find your products useful or intriguing. However, you may be able to find a niche where your competitors are failing to deliver to their clients. Know your target market and don’t think about pleasing anyone other than the people you know will love your products.
Use Your Brand To Stand Out From Your Competitors | Brand Building Tactics
Standing out means being different. If your brand is going to be successful, you need to be able to pinpoint what it is that makes what you do unique. What makes you different from others in your industry? If you’re a small business in a market dominated by bigger competitors, emphasize your smallness to strengthen your brand. Sometimes standing out, even if it means positioning yourself as a smaller, less powerful brand, is the best strategy.
Remember Your ABCs: Always Be Consistent | Brand Building Tactics
Many organizations don’t know who they want to be when they grow up. Because of that, they all deliver a different message when they attend trade shows, when they meet someone on an airplane, when they blog, when they tweet, or when they go to networking events. Consistency is crucial in developing a powerful brand, and even a single moment of inconsistency can damage years of effort. If you position yourself as a luxury brand, it’s critical that you stay consistent and focused on your target market.
Make Social Media An Integral Part Of Your Marketing | Brand Building Tactics
Today, it’s almost impossible to have a powerful brand without being active on the top social platforms. From Twitter to Facebook, crafting your brand via social media is a powerful opportunity that no business, big or small, can ignore. Creating a brand voice and social media strategy is vital, so it’s important to create a profile for your business on select social media platforms your clients use.
Create Shareable Content | Brand Building Tactics
Creating educational and engaging content can help you become an irreplaceable resource to your target audience. Content should be valuable and relevant. It should spark the interest of your potential clients and provide actionable information that builds your brand. Giving your network exactly what they want will help you grow an organic audience who engages with your brand on your website, follows you across social networks, and helps your brand grow its reach by sharing your content with their friends and peers.