Brand Development Strategy | 3 Killer Ways to Brand Your Business on a Budget
Brand Development Strategy | Business branding captures the essence of everything your business stands for: how you market your products or services, how you treat customers and handle customer service issues, how your website looks and reflects your brand and how you communicate to the masses. To make your name recognizable in your customers’ minds, you need to have a solid brand. When you consistently follow through with your brand’s promise, customers will notice and appreciate it. Soon enough, they become loyal to your brand, thinking only of you when a need arises. Large companies have long realized the value of creating a brand, but now small businesses everywhere are beginning to understand the impact of a well-honed image.
So, how do you guarantee your brand stands out without being too odd? And most importantly, how do you do it on a budget?
1. Your Logo | Brand Development Strategy
Your logo is a symbol that can provide customers with instant and powerful brand recognition of your business and the services or products that you offer. Different logos would make your product stand out from the crowd. Just by merely looking at the logo, a consumer can immediately connect it with your product thus increasing product recognition. A logo design highly contributes to the brand value of a business. Customers prefer brands that have a considerable recognition. It is mainly because they feel a sense of reassurance of their investment. With a professional logo design, customers will be attracted more towards a business than one with a weaker brand identity. A logo will help you in successfully setting up a brand amongst the masses. One of the main branding tactics employed by a company today is to create a good logo.
2. Your Business Cards | Brand Development Strategy
Business cards are inexpensive, yet they are an essential tool in introducing your business and what you do, to prospective clients and other invaluable business connections. Business cards help business people present a good company reflection by highlighting the services provided by a particular company. They can also help to emphasize the personal image of a businessperson. Production and printing costs of business cards are not high, but benefits are as they make a strong statement in the business world. Make it easy for your contacts to connect with you. Becoming completely mysterious after meeting someone does not look good for your brand. In this digital age, make sure you don’t get confused by technology. Work on your personal brand, make yourself a memorable contender and always have a business card handy.
3. Your Website | Brand Development Strategy
This is a fundamental part of the branding platform, and it’s imperative to understand that your website isn’t a just medium for your branding platform it’s part of your branding. Website branding, for instance, stretches beyond having your logo on an unbranded template site. Your website is the best employee and advocate you’ll ever have. It works through the night, early mornings and will do everything you tell it to. Clear and encouraging brands are vital to differentiating your website and your business from the competition. We all want to work with and buy from businesses we can identify with. Every website should emphasize the brand image. Beyond that, do you want your site to create leads, capture online sales, provide customer support, or simply deliver information about your business? Your answers to this area will help you weigh site development costs against the value you expect your website to deliver.