Brand Identities | 5 Reasons Your Photograhy Business Needs A Great Logo
Brand Identities | Photography is an incredibly competitive industry, and there are many photographers out there with comparable levels of work. This is where branding comes into the picture to help give you the advantage over your comeptition. How you brand your business – from your logo to your business cards, website to social media profiles, portfolio to brochures – all influence a potential client’s decision whether to work with you or not. Having a good logo is vitally important to your business and to the branding of your company’s name, but it is also able to attract new clients. When people see an eye-catching logo on advertisements or promotional products, it will stand out.
Photography is one of the fastest growing industry in the world at the moment. Every day a new photographer starts a new business in some part of the globe, which makes standing out more important than ever. Today’s highly competitive industries, global markets and visually oriented consumers have catapulted the logo to prominence. Now your logo is one of the most vital elements of your brand. Experts urge photography business owners to “brand” their businesses with a logo and a set of consistent marketing materials. However, they rarely explain the reasons behind this advice.
Higher Perceived Value | Brand Identities
As much as we try not to judge a book by its cover, doing so is ingrained into our psychological being. A brand that radiates quality builds an instant association of quality. This means when you have a high-quality logo, you can charge more. Many times businesses pay attention to all different details if their business is not up to the mark, but they never realize that it’s their logo which is causing them trouble. Home-printed business cards or cards printed with Microsoft clipart scream “amateur photographer” to your potential clients — and that is how they will want to compensate you. Some clients look for a well-defined company, and “look and feel” may be one of their criteria for making a purchasing decision.
Branding | Brand Identities
As a business owner in a crowded industry, you need a logo in order to build an image and a brand that is greater than your individual identity, and your logo is your brand’s most basic graphic element. It ties together all of your other marketing materials – in fact, your logo may be the only visual element that your materials have in common. A well-designed logo and an identity system can put you far above the competition, particularly when matched with a strong marketing strategy. The right logo helps solidify client loyalty while differentiating you from the competition.
Recognition | Brand Identities
More often than not, people remember what they see versus what they hear. Having a logo puts an image in their mind that is oftentimes harder to forget. The more times you see a logo, the stronger relationship and association you have to do business with that brand. Poor logos often get a lower rate of association, which means more money has to be spent to get the same level of brand awareness. When building and growing a business, the more memorable you can make yourself, the more successful you will be.
Professionalism | Brand Identities
A company without a logo just doesn’t look professional, that’s all there is to it. Would you do business with a company without a logo? Whether you’re an incredibly successful business or just starting out, clients expect to see some sort of commitment to what you’re doing. To customers, having a logo for your business is like having a refrigerator in your kitchen – it’s expected and necessary to everyday life. A logo and professionally-printed materials show that you are committed to both your business and to your clients.
Credibility | Brand Identities
When purchasing a product or service, people tend to go with who they trust. Even if your business is new and still in the beginning stages, having a logo gives customers a sense of stability and helps earn their trust. A professional logo will tell customers you’re good at what you do. But a sloppy, boring or poorly executed logo conveys lack of ability and know-how, which destroys trust and makes people feel less confident in your products or services. So do your company a favor and get a great company logo today!