Brand Logos | Build Your Brand With A Distinctive Logo: 5 Tips For Designing, Refining, And Finessing A Logo
Brand Logos | You’ve picked a name for your company and you’ve determined your brand’s personality. What’s next? Creating a logo, of course! If you want your brand to stand out from the crowd and appeal to your target audience, a well-designed business logo is vital. The logo is one of the most visible elements of a company’s brand and its shapes, colors, fonts, and images should be strikingly different from other logos in the same market or industry. Simply put, logos are used to identify. Since your logo is an essential element of your brand and frequently the first thing a client sees, designing one that appeals to your target audience has to be a top priority.
Logo design is without a doubt one of most challenging aspects of graphic design. It may seem easy at first, but effective logos tend to have several characteristics in common. The veterans of the logo design industry have achieved their success for a reason. Sure, it’s definitely due to the years of experience, blood, sweat, tears and inky fingers. But mainly, it’s because they stuck to the these solid-gold principles of world class logo design.
Focus On Your Message | Brand Logos
Decide what you want your logo to communicate about your business. Does it have a unique personality – is it serious or lighthearted? What makes it unique in relation to your competition? Although all designers will spend some time learning about your company before they begin creating your logo, it always helps to get some information from behind the scenes. Explain what you do, what makes you unique, what you think your clients love about you, what you want them to think about you, and more.
Work From Ground Up | Brand Logos
The most vital part of your logo project is the design itself. Oh sure, it’s nice to see your logo in the colors that you will eventually add, but in the beginning of any design the colors are of secondary importance. One way to design a versatile logo is to begin designing in black and white. This enables you to focus on the concept and shape, rather than color, which is subjective in nature. No amount of gradient or color will save a badly designed logo. Also keep in mind printing costs: the more colors you use, the more expensive it will be for the business over the long term.
Detach Text And Graphics | Brand Logos
Because you can’t foresee all the ways you might use your logo design in the future, you want it to be versatile. You may have to rearrange or use only a portion of your logo if it doesn’t fit well into a particular size and shape. If your business logo is to feature both an iconic logo and a textual element with your company name, it’s best to have the elements as separate pieces of artwork (as opposed to overlapping, intertwining, etc). This way, you’ll be able to use either the text or icon solo, and the logo will still be just as effective.
Don’t Use More Than 2 Fonts | Brand Logos
How you “position” the logo should be appropriate for its target audience. For example, a child-like font and color scheme would be great in a logo for a children’s toy store, but not as great in a logo for a law firm. Which font style feels right for your business? A flowing script, or a vintage schoolhouse font for a bridal shop logo? Solid bold sans serif, or edgy and grungy for a manufacturing company logo? There are many great fonts out there, but keep in mind that using too many of them will most of the time result in a loss of coherence and it will make the viewer feel multiple emotions that fight against one another.
Make It Memorable | Brand Logos
Your logo design is a visual representation of what the business stands for. The logo will often get only a quick glance, so it has to make a great impression and do it quickly. Ideally, your design should work at a minimum of around one inch without loss of detail. Simplicity makes a logo design easily recognizable, versatile and memorable. Great logos feature something unexpected or unique, without being “overdrawn.”