Brand Management Tips | 6 Tips to Get Your Brand Noticed In 2015
Brand Management Tips | One of the most important elements of your small business marketing is building a consistent brand – from the logo and business cards, to your website and even email messages. When you think of brands, there are likely a few that come to mind first, such as the world’s famous soft drink and shoe makers, car manufacturers, fast-food chains and other huge corporations. Even if your small business might not be listed in the Fortune 500 (yet), branding can still play a crucial role in the growth and success of your company.
Compared to Fortune 500 titans, start-ups and small business owners often feel at a disadvantage when it comes to marketing. But a smaller budget doesn’t have to necessarily mean smaller results. The proverbial advice to work smarter, not harder applies to many elements of marketing, and one of the best examples is branding. Here are some of the most effective tips for building a memorable brand that positions your small business in your niche, and helps attract repeat business and referrals.
Stand Out | Brand Management Tips
Standing out means being different. If your business is going to become a success, you have to be able to pinpoint what it is that makes what you do unique. What makes you stand out from others in your industry? However, remember that your brand has to talk the talk and walk the walk. Otherwise, you’ll present yourself inconsistently and confuse your target audience and potential clients. Write down your brand messaging. What are the key messages you want to convey about your brand?
Have A Professional Website | Brand Management Tips
The foundation of your brand is your logo. Your website, packaging and marketing materials, all of which should feature your logo, communicate your brand. However, it’s not just good enough to just set up a website: you have to ensure it reflects your brand image. If you’re known as a top notch photographer, the last thing you want is a website created 10 years ago. It doesn’t reflect well on you.
Create A Logo And Design Scheme | Brand Management Tips
It’s vital you have many different ways to communicate your message and style to your potential clients, so you need to have both verbal and visual brand representations for your business. That means you need a logo and color scheme that reinforces your verbal message, and creates a cohesive presentation for your materials and website. People commonly associate brands with the brand’s logo, after all. So, as you think about your logo, keep your target audience and products in mind, because you want your logo to reflect your company. A good logo builds trust and a strong logo will help to pull your brand together.
Create A Voice That Reflects Your Brand | Brand Management Tips
This voice should be applied to all written communication and incorporated in the visual imagery of all your materials materials, both online and offline. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. When it comes to messaging, reuse key phrases that reinforce your unique selling points, whether they’re used in your brochure, on your website or in ads. Put your tagline on everything — it’s your brand promise boiled down to a catchy, memorable phrase.
Maintain Visual Consistency | Brand Management Tips
Infuse every facet of your business with your branding. The decor of your office, the tone of the messages you share on social media, and the personality of your website and packaging should all make the same impression. Be thorough and be consistent. From business cards and logo to email newsletters and brick-and-mortar signage, all of your communications and materials should look, feel and sound like they come from the same source. Develop templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout.
Have Great Products And Services | Brand Management Tips
Some companies stop focusing on building great products and services once they become successful. This can be a grave mistake. Even a strong brand will suffer when it offers average or below average products or services. Word of mouth is often a small businesses greatest lead generator, so having outstanding products and services that people talk about is a crucial step in building your brand and why you are in business. Even the most outgoing and charming small business owner is not going to succeed in bringing clients back, let alone have them refer their friends, unless the product or service they provide delivers and exceeds expectations.