Branding 101 | You’re Doing It Wrong: Why Your Brand Is Not What You Say It Is
Branding 101 | Effective social media strategy helps build successful brands. A recent study which tracked 300,000 websites over four months suggested that social-media referrals now lead to 30 percent of websites’ total number of visits. Before social media networks, one of the only ways to find new clients, besides advertising, was word of mouth. However, social media has enabled word of mouth to go viral on the internet in a much bigger way. And now, you can get clients to do your work for you.
Unless you’re a celebrity, or a big, iconic brand, many things have to come together in order for you to succeed on social platforms. Not only do you have to have an engaged, loyal audience, and something unique to offer, you have to be able to keep a strong social presence by sharing compelling, relevant content on a regular basis. To help your brand from getting lost in the crowd, it’s vital to stand out visually as well, because images, colors, and context are some of the first elements your followers will notice. Here are six things you should keep in mind.
Identify Your Channels | Branding 101
You don’t have to have a profile on every social network, just the ones where you can make a meaningful contact with your potential clients. Don’t fall prey to the fear of missing out, and spread yourself too thin. Build a presence where your content has the best chance of being seen. If your target audience is spending time only on Facebook and Twitter, there’s no need to waste your time on other networks.
Creating Consistent Social Media Profiles | Branding 101
Being consistent on social platforms starts with creating profiles that match. Just because the content that is created for Twitter differs from content created for Facebook, or YouTube, that does not mean that the look and feel of every platform has to be different. Your branding guidelines should be used across every platform in a consistent manner, so as to clearly identify a page as belonging to you, and to reinforce your brand’s identity. If you change something on one, have a look through your other social media accounts to see whether you need to change things there too.
Develop Your Content | Branding 101
You know how they say “bad publicity is still publicity”? Well, on social media, bad publicity is always something you will want to avoid. Tap into a well of continuously refreshed content to showcase not just your talent, skills, and unique selling point, but your personality as well. Show off the nature of your brand using both words and images. If you’re going to share, upload, or tweet something, make sure that your content actually appeals to your target audience.
Don’t Spam Your Followers | Branding 101
If you are eager to be found among the millions of websites on the Internet, you sure have to work hard on boosting your social presence. Social media leads to massive exposure due to its worldwide access, sharing capabilities, and huge amount of daily users. Planning is one thing. Execution is another. This is where the rubber meets the road. If your business is active on social platforms, keep in mind that moderation will always be vital. You don’t want to annoy your target audience with dozens of spammy posts that link back to the same page on your company’s website.
Respond To Negative Feedback | Branding 101
Negative feedback can be hard to handle and is often not constructive. Even so, reply to negative feedback as if it were constructive, and try to hear people’s opinions in such a way that it helps you improve your business and the products you are selling. There are even ways to be alerted when negative keywords pop-up in conversations, but it is best to address a situation head-on if you see a crisis before your clients do. Be proactive, and not reactive.
Build Awareness | Branding 101
For the business owner, social media is all about being able to boost your online presence to attract more traffic and leads. Through the use of campaigns and tools for engaging influencers in your industry, you’ll be able to share content and stay active in the conversation. Social media channels are proactive tools when it comes to boosting your company trustworthiness too. By closely communicating with your clients through social media, you become a trusted source of information which makes it a great asset when creating company awareness and brand credibility.