Branding Advice | The 5-Step Guide To Building A Brand That Gets Your Clients Hooked And Raving About Your Business
Branding Advice | Small business owners often think that building a brand means designing a logo. Years ago, i did. It was called an identity package and it included your logo, business cards and your letterhead. Nowadays, however, there’s more to your brand essence than just your logo and a witty slogan. Your brand is the entire sum of what your business does, what you are great at and the experience your clients have when doing business with you. A memorable, appealing identity helps potential clients better understand who you are, and ensures you’ll stand out in a saturated marketplace. Why does branding matter so much? Because good branding results in client loyalty. Loyalty turns into repeat business, which translates into revenue — the lifeblood of every business!
Since your brand is an extension of your business, how you market that brand will affect how long you stay in business. It is incredibly important that you set up a viable marketing plan so your ideal client will know about you and what you can do for them. Don’t have many bucks to spend on branding your business? No worries – there are plenty of branding tactics you can make use of that won’t blow your budget. Let’s see how far you can stretch those dollars!
Know Why You’re In Business | Branding Advice
In today’s competitive world of business, you don’t want to be a “jack of all trades, master of none.” While it may be tempting to offer clients a wide variety of products and services, it’s crucial to keep your brand focused. Standing out means being different. If your brand is going to be strong, you have to be able to determine what it is that makes what you do unique. What makes you stand out in your industry? When you know who you are and what you can do for your clients, you understand your value. As it’s been said: You don’t get paid for the work you do in an hour; you get paid for the VALUE you bring to that hour.
Have A Good Name And Logo | Branding Advice
A powerful brand is easily recognizable, and recognition starts with the name of your business and an appropriate logo. They will appear on your letterhead, business cards, promotional materials, social networks, website, products, and pretty much everywhere in print and online to identify your business or your products and services. Design templates and use the same colors, fonts, and logos to ensure consistency throughout your materials. Remember, from business cards to email newsletters, all of your printed materials should look, feel and sound like they come from the same source.
Be A Savvy Social Networker | Branding Advice
There’s no denying the importance of social media in today’s world. The right social strategy will give your business brand a global voice and audience, so set up business accounts and get active on big social networks your potential clients use, like Facebook, Twitter, LinkedIn, and Google+. Add Instagram in there too if your business is image-oriented.
Find Your Voice | Branding Advice
What you say is important, but how you say it counts as well. Your brand’s voice is the language and tone you and your employees will use to communicate your branding message and engage with your clients. Many small businesses mistakenly change their messaging depending on their audience. For example, a company might take a more serious tone on their website but a very lighthearted tone on their Facebook fan page. This will only confuse your existing and potential clients. Make sure you reuse key phrases that are your unique selling points, whether they’re used in your brochure, on your website or on social networks.
Keep Your Promises | Branding Advice
Your brand has to talk the talk and walk the walk. Otherwise, you’ll present yourself inconsistently and confuse your target audience. Although this is common sense, you’d be amazed how many small business owners tarnish relationships with their clients by failing to keep their promises. Happy clients that feel good about your business are your best source of referrals. Even the most outgoing and charming small business owner is not going to succeed in bringing clients back, unless the product or service they provide delivers and exceeds expectations. Don’t lose sight of your offer – keep refining it, testing new offerings, and making sure you always put product first, not the money it brings in.