Branding Small Businesses | How to Build A Brand That Attracts Die-Hard Followers
Branding Small Businesses | Branding is a powerful tool. It creates value around a product by changing our perception of what it is. Branding is not a hard thing to do if you know who you are, and how you want to be seen by potential clients. Yet quite often you might not be focused on your brand, instead putting your attention on your products or services to lead you to new clients and revenue. No matter how innovative your small business service or product is, you have to make potential clients aware of it before you can turn it into a profit.
What steps are you taking to brand your company’s name in a memorable way? Get smart about branding and you’ll quickly be on track to make your brand a household name! While you may not be Nike or Disney, who you are and how you come across are really important to being successful. When launching a new business, you have to resonate with your clients in order to be successful. Here’s a guide that’ll help you define your brand, target your audience, and decide how to promote your company.
Defining Your Brand | Branding Small Businesses
Defining your brand is like a journey of entrepreneurial self-discovery. It can be hard, time-consuming, even uncomfortable. Review the product or service you are offering, determine the place in the market it occupies, and research the emotive and rational needs and concerns of your clients. Your brand character should promote your business, connect with your client base and help you stand out in the market. It is about the sum total of the experiences clients have with your business. This includes the visual elements of your business, but it also includes what you do, how you do it, what your client interactions are like, and even the type of information you share in your marketing and on social media.
Stand Out | Branding Small Businesses
Standing out means being different. If your brand is going to be strong, you have to be able to determine what it is that makes what you do unique. This will help bring out the key elements that you should be emphasizing throughout your branding. A common first instinct it to replicate what a successful company, like Apple, has already done, which is short-sighted and not to anyone’s benefit. Blindly copying another company’s branding strategy never works out.
Have Great Products And Services | Branding Small Businesses
Word of mouth is often a small businesses greatest lead generator, so having great products and services that people talk about is a vital part of your brand and why you are in business. Even the most outgoing and charming small business owner is not going to succeed in bringing clients back, unless the product or service they provide delivers and exceeds expectations. Jumping through hoops makes a client feel special, and it also impresses them and develops brand loyalty. Brand loyalty creates word-of-mouth buzz, because people love telling their friends about new startups and businesses they have to try.
Improve Your Digital Footprint | Branding Small Businesses
You’re being Googled by friends, colleagues, and potential clients, so make sure your branded content is what people find when they Google your name. Between LinkedIn, Twitter and Facebook, you have the potential to reach an entirely new client base and create warm, inexpensive leads. The bigger web presence you have, the more your existing and potential clients will notice.
Have A Distinct Voice | Branding Small Businesses
A great way to make sure your distinct brand message is delivered consistently across your business is to focus on how you and your employees interact and communicate with clients; be it in-person, over the phone, and on social media. Not only does this voice deliver the core of your branding message, but it also builds an overall image for your business that extends past the message itself and makes you unique. Make the message and voice a cohesive part of your marketing plan.
Keep It Consistent | Branding Small Businesses
If you have a whimsical website, your logo and business cards should also be whimsical. Tie in elements from your website or logo on your social media platforms. Have all your communications and client accessed websites reflect the same image, voice and message. If you aren’t focused about how you appear, then your potential clients will be distracted by your inconsistency rather than your message.