Brochure Design Ideas | Easy Design Tips To Make Your Brochures Into Powerful Ad Tools
Brochure Design Ideas | As hard as you may try, you can only be in one place at a time. Your business brochure, in the meantime, can be in many places, helping you reach potential and existing clients. They fit into envelopes and display racks and can act as an affordable sales and marketing piece for nearly any business. Brochures can boost brand awareness and keep your products and services in the public eye when used in conjunction with other marketing campaign strategies.
Other than business cards, brochures and flyers are probably the most—used printed promotional materials – and for good reason. Brochure printing and flyer printing are both efficient, affordable and offer plenty of room to boldly state your company’s messages. An effective brochure clearly and shortly outlines what a business is about and what it has to offer. However, a poorly designed brochure only confuses, frustrates and chases potential clients into the welcoming arms of your competition. So, what can you do to make your next marketing brochure or flier a winner? Here are some essential tips for successful brochures to help you get started.
Understand Your Customer | Brochure Design Ideas
Before you spend any time designing a brochure, make sure you know your ideal client. Why would they want to purchase your product, or hire you? What’s the most important thing it can do for them? It’s crucial that you know who you’re writing to, because you want to use an appropriate language for the target audience and give them exactly what they want to know. If for example the brochure is aimed at children, it is not recommended to use a very complicated vocabulary or a trivial font.
A Good Headline Is Key | Brochure Design Ideas
The headline on the front of your brochure should always include the interests and perceived problems of your targeted audience, and be followed by the solutions you can offer. The headline should grab your potential client’s attention and direct them to your main point. That way, even if the headline were the only thing they noticed, they would still get the essence of what you’re trying to convey. Put a lot of thought into the headline of your business brochure. It should be interesting and pertinent to your business.
Attention-Grabbing Cover | Brochure Design Ideas
Chances are your potential clients have very short attention spans. If your brochure cover doesn’t instantly catch their eye and pique their interest, they won’t open and read the rest of the brochure. Think benefits or thought-provoking statements that motivate the reader to pick up the brochure and open it. Add a flash that tells the reader there’s something inside that will interest them: an exclusive invitation, a free coupon, special discount or advance notice of sales.
Don’t Confuse The Reader | Brochure Design Ideas
Avoid the temptation to list too much information on your brochure. Too many messages will confuse your audience and water down your main points. You have probably heard dismal statistics about America’s shrinking attention span. Take your message and edit it down to the essential elements you are trying to communicate. Focus on what interests your target audience in a brief manner, and they’ll come away with the right understanding of what you can offer them and how you’ll do it. Use graphs, charts or images to help support your content, and convey your message more quickly.
Provide Valuable Contact Info | Brochure Design Ideas
Don’t think your audience will be moved to contact you or purchase your product or services after they read your well-designed brochure. An effective brochure should include a call to action, such as an offer for a free product sample or a free estimate or gift. Because a brochure is longer than a business card, it gives you the opportunity to provide contacts with more than your phone number and email address. Instead of including only your usual social media handles for Twitter and Facebook, for instance, consider adding a link to your Yelp page.
Shoot Sharp | Brochure Design Ideas
To make a product brochure pleasurable to flick through, you need stunning imagery. If you’re using stock imagery – budgets don’t always stretch to a photoshoot – try to find images that don’t look like they’re stock. Nothing makes it harder to take a business seriously than amateurish images. Give your brochure a professional edge with high-quality, attractive images and graphics. Never cut corners with it.