Brochure Design | Create A Killer Brochure! Key Elements Of Effective Brochure Design
Brochure Design | Getting tired of the boring brochures you get on the streets? When you’re handed a brochure, what do you do with it? Do you take a quick look, and then throw it in the nearest available trash can? If you’re planning to design a brochure to boost sales, or to promote a new product or service, you’re probably wondering what you can do to make sure you get a good response. Your potential clients won’t necessarily take the time to visit your website after an initial meeting, but since the brochure is right in front of them, it will often intrigue them to learn more about your business, and maybe even end up visiting your website.
As hard as you may try, you can only be in one place at a time. Your company brochure, however, can be in many places, helping you reach countless potential and existing clients instantly. Brochures are the type of leaflets that can be seen in racks or stands featuring various information. They are often used to give information to tourists, to promote products, or even give health advice. The following tips will help you design a brochure that will properly represent your business, showcase what you have to offer, and serve as a powerful marketing and sales tool.
Know Your Purpose Before You Start | Brochure Design
A brochure that communicates effectively doesn’t happen by accident — it requires planning and foresight. If you’re thinking about designing a brochure, start by asking yourself why you think you need a brochure. Then, you should define your goals. Is it for direct mail marketing, to offer more information to existing clients, or to promote your business by handing out the brochure on the street? You have to know the purpose first. A brochure with too many goals, for example, sell more products, describe features, give details of huge product lines, can come across as confusing and unmemorable. Including too many messages is the surest way to communicate none.
A Good Headline Is Key | Brochure Design
The average reader takes less than 5 seconds to glance at the cover of a brochure, and decide whether or not to read it. If your headline or graphics on the cover of your brochure are boring, few people will bother opening it. To get the attention of your potential clients, combine a visually appealing design with an attention-grabbing headline that addresses an important benefit for your target audience. Think benefits or thought-provoking statements that will motivate the reader to pick up the brochure, and actually read it.
Get Your Copy Right | Brochure Design
Great copy is often the most undervalued element in brochure design. To get people’s attention, your brochure has to focus on the benefits they will have by doing business with you. Whether you’re writing the text or it’s coming from a professional copywriter, make sure to highlight power words and phrases that catch the attention of your target audience. This could include New, Free, Save, Now, Easy, just to name a few. Your potential clients want to know how your product or service can help them save time, money, get better products, or run their business more efficiently. Focus your content on the problems and challenges your potential clients face, and how you solve them better than your competitors.
Make Sure It’s Easy To Read | Brochure Design
Even if you grab your client’s attention with an outstanding design, they won’t want to read through long, dense paragraphs. People like to get to the point — and quickly. You don’t need many fonts when you’re thinking of how to design a brochure – just a heading, subheading and body copy font. Choose the fonts that will fit the purpose of the brochure and your business brand. Remember to use the right font sizes, too, because brochures are meant to deliver information. Hence, they should be readable and legible.
Tell Them What You Want Them To Do After Reading The Copy | Brochure Design
After you interest the reader in what your business has to offer, you have to take the next step: tell them what they have to do to reach you. You can do that by inviting them to see your showroom, place an order, or schedule an appointment. Your brochure will be meaningless if you do not have this call to do something after reading the information they received through the brochure. Don’t just assume they’ll look for your phone number and call or visit your website.