Business Branding Ideas | How To Create Your Company’s Most Powerful Tool: Top Branding Tips

Business Branding Ideas | How To Create Your Company’s...

Business Branding Ideas | When someone says “brand identity,” people usually think of the main thing used to identify a business: a logo. However, brand identity goes way beyond logo design and your company name. Brand image is all about perception and it must be able to provide your brand with instant recognition, convey the superiority over competition, give an idea of your business and spark loyalty and trust. Think of brand identity as the set of values and ideas that you want people to associate with your business.

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A brand is about building an identity for your business that people can relate to, almost like a personality. It’s crucial for small businesses and start ups as building an identity will help your potential clients recognize you in a crowd of competitors and it can build confidence in your business, encouraging a sale and continued loyalty. So how can your small business do this? Here are some simple business branding for nurturing and maintaining your brand.

Good Logo Design | Business Branding Ideas

The secret to a successful brand is to start with a good, solid logo. A logo, by definition, is a graphic representation or symbol of a business, or a company name. With that being said, your logo should be as unique as your business and its name. Your logo is the face of your brand and so it should be incredibly memorable, striking and should appeal to your target audience. It should be unique and specific to your identity, taking into account the mission, vision, and values of your business and summarizing them in a memorable, simple, and instantly recognizable symbol.

Business Branding Ideas | How To Create Your Company’s...

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Color Unification | Business Branding Ideas

When it comes to building your brand identity, color plays a vitally important role in creating the cohesive look you need in order to be memorable. Choose colors that reflect the brand. Certain colors provoke specific emotions or associations; purple implies quality, yellow summer, etc. Not only should you stick to a color scheme, but you should also make sure that you’re using the exact same colors on all your branded materials. When building brands, consistency and cohesion are critical, and they aren’t the same thing. Consistency is doing the same thing predictably. Cohesion is doing things in a way that creates unity.

A Tagline | Business Branding Ideas

Use clear language to convey your value and your brand promise. Don’t be so vague that your message is meaningless. Communicating your entire business offering into a single, short line can be quite a difficult process and may take some time but once you’ve cracked it it’ll do absolute wonders for the brand. Cheesy as some of them may are, we could rattle off 10 different taglines of established brands and guaranteed you’ll recognize them immediately. Your tagline should be short, appropriate, and memorable, communicating in no more than seven words specifically what your brand offers.

Don’t Stray! | Business Branding Ideas

So you’ve decided to promote your business and started creating marketing materials. Ty to make sure that whoever designs the ad follows to your brand guidelines. If not, the power of your brand starts to get slowly diluted. One of the most frustrating and biggest problems when business owners spend a large amount of time, effort and money on branding or rebranding their business and five or six months down the line begin using different fonts here and there, putting their logo in a different place or have introduced new imagery or colors that do not remotely comply with their own brand guidelines.

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Business Branding Ideas | How To Create Your Company’s...

Create A Voice To Accompany Your Message | Business Branding Ideas

It’s not just what you say, but how you say it as well. Your brand’s voice is the language, tone and rhythm that you use in all your communications. Successful brands speak with a unique voice. Think about the brands that appeal to you – what makes them stand out? How do they communicate with you and other clients? For example, a software company that sells to other businesses might want to adopt a voice of authority, expertise and trust. While a software company that markets software apps to consumers could adopt a more conversational voice in its marketing materials.

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Be Reliable | Business Branding Ideas

Letting your clients down by failing to live up to your own promises and brand standards can be especially harmful for small businesses that depend heavily on referrals. The foundation of brand loyalty lies in great service – a happy client is a loyal client. Although this is common sense, you’d be surprised how many small businesses tarnish relationships with their customers by failing to keep their promises.

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