Business Brochure Design | Do Your Brochures Grab Attention And Get Results? Helpful Tips For Your Next Brochure

Business Brochure Design | Do Your Brochures Grab Attenti

Business Brochure Design | Brochures are ideal marketing materials: they will help boost awareness and provide valuable information to your potential clients. As hard as you may try, you can only be in one place at a time. Your business brochure, on the other hand, can be in many places, helping you influence potential and existing clients. In the foyers of restaurants, shops, grocery stores, hotels and any other public place. Without business brochure company’s marketing toolkit is never complete and your products won’t generate revenue you expect.

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A professionally designed print brochure boosts credibility by communicating important information about the value of your product or service. It helps to build your brand, and positions you as a trustworthy business in the minds of potential clients and business partners. Unfortunately, simply knowing the potential value of a brochure is far from being enough to make sure it’s effective; in fact, majority of small businesses still do them wrong! Why is this? What is the key to powerful brochure design?

Know Your Audience | Business Brochure Design

Before you spend any time planning a brochure, make sure you understand your target audience. Why would they want to buy your product? What’s the best thing it can do for them? What is the most critical problem your product or service can solve for them? When determining the tone of your brochure or flyer, you have to keep in mind the type of audience who will be reading it. If you are trying to get new clients, the brochure should be catchy and exciting, but not pushy.

Business Brochure Design | Do Your Brochures Grab Attenti

RELATED: Expert Brochure Design Tips | Make Your Brochure Do Its Job: Design Your Own Brochure For Print

Attention-Grabbing Cover | Business Brochure Design

Chances are, your potential clients have very short attention spans. If your brochure cover doesn’t instantly catch their eye and spark their interest, they won’t open and read the rest of the brochure. Remember that the front of your brochures and flyers is the first thing your potential readers see, so make them unique, bold and interesting enough to motivate clients to pick them up. You can achieve this through bold colors, thought-provoking images and stunning word-play. Don’t be tempted to put only your company logo or product name on the front. It won’t work.

Relevant Content | Business Brochure Design

You care more about your business than your potential clients do; they aren’t interested in a detailed history of your company. Instead, they want to know how your product or service can help them save time, lower costs, get more sales, or run their business more effectively. Focus on what interests your target audience in a short and concise manner, and they’ll come away with the best understanding of what you can offer them and how you’ll do it. It’s alright to be proud of your company’s success, but not at the expense of cluttering your brochure with irrelevant information.

Powerful Call To Action | Business Brochure Design

The main goal of your brochure is to move people to the next phase of the sales cycle. Do you want them to visit your website? Pick up the phone and call to schedule a meeting? Contact you via email to get a downloadable white paper? Don’t just assume they’ll look for your phone number and call or visit your website on their own. If you don’t tell them what action you want them to take, they may take the wrong one – doing business with another company or service provider instead of you.

RELATED: Marketing Brochure Design | Portable Salespeople: Designing Brochures And Flyers That Get Attention

Business Brochure Design | Do Your Brochures Grab Attenti

Use Incentives | Business Brochure Design

If you don’t urge the reader to act now, and don’t give them a reason to do so, your efforts in getting attention, building interest and desire will be wasted. The readers will move on to the next thing that catches their attention and forget all about you. One of the most effective ways to get the most out of your marketing dollars is to add value to your brochures through coupons, discounts, free giveaways or other great offers you can incorporate into your brochure and flyer designs. Even better, make the discount or free offer redeemable only if the promo piece is brought in to the store (or a special code is entered on a website) so you can effectively track your success rate.

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Readability Is Paramount | Business Brochure Design

Your potential clients and business people alike are pressed for time and have many ads competing for their attention. So they tend to skim quickly through copy. Make it easy for them: organize the information. Use bullet points, text boxes and infographics to organize the information into readable portions. You don’t need many fonts when you’re thinking of how to design a brochure – just a heading, subheading and body copy font.

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