Business Card Basics | Everything You Need To Know About Designing A Print-Ready Business Card
Business Card Basics | Within the first few seconds, your potential client is building up a lasting opinion about you. It may sound harsh, but it’s true that people often do judge a book by its cover, and you only get one chance to leave a great first impression. In business, this first impression is usually provided by your business card. In spite of the move to everything digital, the exchange of a printed business card is time-tested tradition in business communication. Whether you are meeting a potential client for the first time or attending a networking event, your business card is a crucial element in leaving a good impression.
People frequently think a business card that can be created and printed using their home computer will be a good enough tool to help them stand out and be remembered. Keep in mind that a well-designed, professional card makes you and your business look professional; while a homemade business card typically leaves the impression of an amateur taking a stab at being in business. If you have skimped on the design and the quality of your business card, what does that say about the quality of your services?
Quality Counts | Business Card Basics
A business card that’s faded, skewed or splattered all over a piece of barrel-bottom paper of the poorest quality says more about the kind of person you are than a million of your own words ever could. So for the sake of the reputation of your brand, don’t cut corners when it comes to choosing the paper. Thicker cards tend to feel more expensive – making your business seem more professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap.
Spacing Is Important | Business Card Basics
Filling in every last inch of your card just for the sake of it is not always the wisest idea. Adjust the spacing between lines of text so that related items are closer together than unrelated items. For example, instead of leaving equal amount of space between each piece of contact info, put less space between your name and title, less space between the lines of your address, and so on. There is very limited space on a business card, so by limiting the amount of textual information and keeping it well-structured, the overall design will be more appealing and easier to read.
Pick The Right Font | Business Card Basics
You wouldn’t want your clients to have to strain their eyes to decipher your phone number or read your email address. Make sure your text is at least 8 pt, in a clear readable font and in bold color. Sans-serif fonts such as Frutiger, Myriad, Arial, and Helvetica are more readable at small sizes because they lack the “feet” of serif fonts like Times, Minion, and Garamond. If you’re using light-colored text on a dark background, it’s vital to use a sans-serif font, else the dark ink spreads into the letter forms and makes them unreadable.
Include Contact Details | Business Card Basics
It may sound obvious, but the most important thing to think about when designing your business card is the information you want to include. Make sure your name, job title and company name or logo are clearly displayed. Also add the contact information such as phone and fax numbers, email address and website on your business card. Social network details for platforms such as LinkedIn, Twitter and Facebook can also be included, if you actively use these networks to share information and promote products and services.
Size Standards | Business Card Basics
While it can be tempting to choose a business card design that’s bigger, smaller or a different shape than the standard variant, don’t do it. There are things you can do to a 3.5″ x 2″ card to stand out, like rounded corners, but going with an unusual shape can be tricky. The reason being that it will not fit in the business card holders or other storage devices properly, but will instead become that annoying card they can’t do anything with other than throw it in the bin.
Keep The Back Blank, Or Use It For Non-Critical Information | Business Card Basics
How often will people see the back side of your business card? Traditional card storage devices assume that side is blank. If you do wish to include text on it, be sure the information is of a supplemental nature. Executives and business types hand out one-sided cards – taxi drivers tend to hand out two-sided cards, which illustrates the difference pretty well.