Business Card Design Guide | 4 Step Guide to Designing Awesome Business Cards
Business Card Design Guide | Your business card is an initiator for new contacts and new openings, and the importance of a business card still remains pretty strong today, even in the midst of a digital world. Regardless of all the capabilities of our handheld devices, iPads, and mobile phones, nothing is as quick and smooth as handing someone your card. High-quality business cards heighten your profile, increase your perceived value and set the tone for what it’s going to be like to do business with you. A well-organized and artistically appealing business card can make a better impression than any website address or social media account, which can simply be lost in translation. Create an unforgettable business card and you can lift up your business above your competitors before the prospect has ever seen your website.
Include Only the Most Essential Info | Business Card Design Guide
Your brand should be instantaneously recognizable. That means you should always include the name of your business and your logo somewhere on your card. Business cards serve many purposes but their main purpose is to tell what you do and give the recipient a way to contact you. Don’t leave off the information the receiver needs most. Your business card needs your business name, your name and title, phone number, email address, and website. Just remember that whether using a horizontal or vertical arrangement, your name or the business name need to be the most prominent text items on your business card.
Brand Recognition | Business Card Design Guide
When a brand truly lives its vision across every touch point and in every possible scenario, expectable as well as random, it becomes clear how well managed the brand is. A business that lives its vision will indeed be able to communicate it on its business card without having to explain it. Every element of your design should balance the image you want your business to project. Take the time to discover just the right font, color palette and materials for your brand. You don’t want the business card to be different from this, so see if the fonts and colors on pre-existing marketing resources will also work in the business card design. If they don’t, this would be a good opportunity for you to create a consistent, branded marketing campaign.
Simplicity | Business Card Design Guide
Simplicity is the key to an effective business card. You can always try to go with a unique design on your business card, but make sure that you don’t overdo it. There are ways to make uniqueness and simplicity work together if you know how to do it. Too many decorating elements or graphics on your business card do not make you look good. Instead, people are not really concerned in understanding these elements. They see that it will be difficult for them to find the needed information. The business world is confusing enough for your potential clients, so don’t make it more confusing for them. Keep your business cards and all other marketing materials you have as simple as possible and your marketing campaign will truly be a success.
Readability | Business Card Design Guide
If you’ve got a lot of information to display, you may be tempted to minimize the size of your text. However, you have to be careful, because small text can often look clear on screen, but become impossible to read when printed. Your goal here isn’t to produce a work of art. It’s to produce a business card that unquestionably communicates what you do and the way to reach you. If recipients can’t read the contact information clearly and effortlessly – you’ll lose transactions. Try to preserve your fonts simple and large enough to read at a glance.
It’s vital to use no more than two types of fonts. Choosing light print on dark colors is hard for some people to read, so using neutral colors with black, dark blue or grey print is better.
Your business card should represent the perfect image of your business; in fact, it is the one item that will be remembered on that first encounter. When it comes to first impressions in business, the best first impression is to be professional. Also, when you are designing and ordering business cards, it is important to think of your target audience. Specifically, who are you going to give your business cards to? If your business is new or you are publicizing a new product, you will likely want to give your business card to nearly anyone you meet.