Business Card Design Guiding Principles | Tips For Designing an Eye-Catching Business Card
Business Card Design Guiding Principles | As a key component of an elevator pitch and a fundamental part of on-the-ground networking, a simple business card is the key in increasing both the profits and reputation of a small business. Whether you’re participating in a networking event, hosting a class or meeting a potential vendor or consumer for the first time, a well-designed business card is a necessity. A business card is the first indication of your company for its recipient and if there is any change in details, or the card design is outdated then the card must be redesigned and reprinted. Crossing out a number and writing in the new information will look cluttered and is not acceptable.
Production and printing costs of business cards are small, but benefits are high, as they make a statement in the business world. As an end result, the market value of business cards is high.
Your Business Logo | Business Card Design Guiding Principles
A corporate logo is an essential branding factor and therefore is vital to business card design. Whether your logo is an image with words or just logo type, include it in your business card in a prominent location. Preferably, it should be the only image on your business card. Logos are a significant aspect of business marketing. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible appearance of the company within the target market. Be clear about the message you want your brand to convey so that your logo can clearly be a sign of that message. You must have a strong relationship between your brand and your logo. Remember it is only one portion of your branding strategy.
Your Contact Info | Business Card Design Guiding Principles
Be strict on what information should appear on your business card. Your company or business name, your name, address, and maybe email and mobile phone numbers, are essential for you to let somebody know. Forget about other needless details. Let people find desirable information right away as they read your cards. A business card without contact information is ineffective because it doesn’t provide contemporaries, prospective customers and vendors a way to contact you with questions or to set up an appointment. If you’ve got a lot of information to display, you may be tempted to minimize the size of your text. Beware – small text can often look readable onscreen, but turn into an unreadable smudge when printed.
The Layout and Color | Business Card Design Guiding Principles
The easiest way to make your business cards stand out is to look different from the competition. You could use a large, faded section of your logo as your business card backdrop; or try having your printer die cut your card into an appropriate shape or having a corner or two rounded off. Keep readability in mind when selecting colors to use on your business cards. Avoid colors that are too dark, bright or light, as they can make it complicated to see your company’s contact information. Select colors that balance your company’s logo. A plain black and white design can be as outstanding and striking as a colorful card – and can often be seen as more ‘stylish’ as well.
Don’t utilize borders in your card design. This is for a purely practical reason – no matter how much attention is paid, printing is never 100% entirely precise. The first impression people get from seeing your card is incredibly important. If the card is not printed on a quality stock, potential customers may underestimate your company or the services you provide.