Business Card Design Ideas | Efficient Ways to Create an Awesome Business Card
Business Card Design Ideas | Although we’re working in paperless offices more and more, the business card is still an essential part of any serious business. If you haven’t got a card you can give out to prospective clients or accountancies, you’re missing out on a great marketing opportunity. Within the first couple of seconds, your potential client is creating a lasting opinion about you and your business. A business card can convey various things or it can simply be utilized as a way to quickly and easily give out your contact information.
That is why prior to designing a business card, it is essential to identify the primary goal that you would like to achieve with it.
1. Don’t Save on Paper Quality | Business Card Design Ideas
The first impression potential customers get from seeing your card is very important. If the card is not printed on a quality paper, prospective customers may misjudge your company or the services you provide. Hence you should get the business card done on a quality paper and by a respectable printing company. The image you want to convey can be severely affected by the card paper stock you choose. Business card paper comes in four major types: glossy, textured, matte and regular. Picking the best suited card stock is the first step in the direction of making a beautiful and professional business card. It’s an important step and should be something you consider seriously. We all want to save money, but you have to carefully compare the lower price with the poor quality and chance to be spammed by an inexpensive or free business card company’s third-party advertisers.
2. Don’t Clutter Things Up | Business Card Design Ideas
What’s the most important information? Your name certainly needs to be present, along with the name of your company (your logo), your phone number and your e-mail address. With the restriction of the space on a business card, you can add your physical address, fax number, cell-phone number and company website address, if desired. Sometimes, maybe because of too much excitement, some business owners fail to include some necessary information in their business cards. Avoid visual overload or clutter at all costs. Consider using the back of the card or create a folded business card if you need more space for extra info.
3. Make Things Readable | Business Card Design Ideas
Use high contrast between the background and the font. Light gray font color on a white card makes it hard to distinguish letters and important info. After your logo, your name should be the largest segment of information on your card. Use font sizes that are big enough to be easily readable. Also, don’t cut the business card too close around the margins. Keep your logo and text on a safe distance from the edges of the card. Be careful with borders or thin lines around the sides, since slight variances in cutting could make the lines look uneven or distorted. There is very limited space on a business card, so by minimizing the amount of textual information, the overall design will be cleaner and easier to read.
4. Effective Design | Business Card Design Ideas
You want to make sure your business card is going to be recognizable and be remembered, especially when exchanging at a networking event. It’s always good to add color, a fun design, or even a catchy tag line to make the card memorable. Describe your business effectively. You don’t have to make it long. Even a short phrase will do just fine. The main characteristic of a great business card design is that it always conveys the intended meaning of your business, and always undoubtedly shows who you are and what you do.