Business Card Design Made Easy | Six Timeless Tips To Design The Perfect Business Card
Business Card Design Made Easy | It may feel odd, in some way, to focus on paper business cards when so much of our lives (both professionally and personally) are spent in the digital realm. Yet, in spite of our reliance on computers, tablets and smartphones, we still reach for our paper cards to connect with potential clients and business partners. They’re more likely to see your business card long before they visit your website, flip through your brochure, read your leaflet, or view just about any other branded material you might happen to have; yet still, you’d be surprised how many companies choose not to invest in a high quality business card.
Business card design is never as simple as pasting your business logo and contact information onto a document and sending it off to the printer. There are quite a few things you need to keep in mind when designing a business card – depending on the information, your industry, and even the printing company. If you think of designing your first business cards soon, or updating the design of those you already have, here are our favorite tips to keep in mind.
Cover Your Bases | Business Card Design Made Easy
One of the biggest mistakes people make when designing their own business cards is the tendency to leave off crucial information. Clients will want to know all the ways they can contact you, so it is vitally important to make sure all bases of communication are covered. What’s most important? Your name definitely needs to be there, along with the name of your company (via your logo), your phone number and your e-mail address. Space permitting, you can also include your physical address, fax number, cell-phone number and company website address, if desired.
Keep It Simple | Business Card Design Made Easy
Working within this tiny canvas you can still get creative with the space: begin by considering the most important information you want to include, then work your design around presenting this information in a memorable and effective way. However, make sure not to make your logo too big, don’t make the text too small to be comfortably read, and don’t be afraid to use white space. At the end of the day, the business card must convey both your contact information and brand elements on a very small space, so it is best to keep the design clean and organized.
Avoid Using Borders | Business Card Design Made Easy
Don’t use borders in your card design. This is for a purely practical reason – no matter how much attention you pay, printing is never completely precise. They may look good on a computer screen, but when the cards are printed and cut, you will most likely have some ‘lop-sided’ edges. Keep in mind that all printers have a margin of error for cutting your cards, which can be as much as a few millimetres, so expect some variance in the area where the blade falls.
Make It Readable | Business Card Design Made Easy
As a general rule of thumb, don’t go smaller than 8pt when choosing the font size. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a complex font which is impossible to read. Be sure the font color stands out against the color of the card, too. For example, light gray text on a white card makes it hard to read letters and numbers.
Stick To The Standard Size | Business Card Design Made Easy
Don’t use a non-standard size or shape. Unless you have a particular reason for it, stick to the usual 3.5 x 2 inch size that fits most wallets, card holders and business card scanners. A round card, for example, is quite memorable, but it won’t fit in standard business-card holder devices. In other words, you must be willing to trade convenience for memorability if you go with an unconventional shape or size.
Don’t Skimp On Paper Quality | Business Card Design Made Easy
Thicker cards tend to feel more expensive – making your business seem more professional. Business cards printed on paper thinner than 300gsm can look and feel rather thin, which can make them feel tacky and cheap in the hand. Think about it – if you have skimped on the design and printing of your business card, what does that say about the quality of your products? Cheaper isn’t always better when it comes to first impressions.