Business Card Design Rules | Designing Business Cards That Rock! 6 Tips To Create A Strong Brand Identity Using Business Cards
Business Card Design Rules | It has long been recognized that one of the most effective tools a business owner can have is a business card. Business cards are one of the simplest, most popular ways entrepreneurs can market their businesses, their products and services to potential clients, vendors and suppliers. Whether you’re attending a networking event, hosting a seminar or meeting a potential business partner or client for the first time, a professionally designed business card is a necessity.
Business card design is never as simple as slapping your logo and contact details onto a document and sending it off to the printer. Remember that people may get hundreds of business cards during a single week, so make sure your business card stands out from the crowd. There are quite a few things to consider when designing a card – depending on the design, the client, and the printing company. A professional business card should be designed to appeal to and acquire new clients. Not only is it a powerful marketing, networking and lead-generating tool, but it is also a visual representation of you and your business.
Select The Size And Layout | Business Card Design Rules
The average business card measures 3.5 by 2 inches with text written horizontally, or vertically. A round card, for example, is quite memorable, but it definitely won’t fit in standard business-card holder devices. You must be willing to trade convenience for memorability if you choose an unconventional shape or size. Consider your industry, your target client and the personality of your business before you choose the size, shape and format of your card.
Include A Tagline | Business Card Design Rules
A good business card must be created with great care to grab the attention of new clients to buy the item you are selling, or buy the service you are offering. A good business card should not be taken for granted as an item for announcements, to connect with your clients or a way for you to spark connections. Simply put, you must convey more than just your contact information. Make sure that your card includes a tag line that explains what you and your company can do for the person you give your card to.
Invest In Paper Stock | Business Card Design Rules
Even if you can print your business cards at home using an office printer, have your business cards professionally made by a printing company. Your business card will be the first impression your potential clients get of your business, so let them get the best possible one. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?
Keep It Simple And Readable | Business Card Design Rules
Keep your business card simple. Don’t use too many fonts or try to stuff too much information in it. Try to use a pleasant layout and make sure that your main message (your tagline or your unique selling proposition) doesn’t get lost. Make sure your information is at least 8 pt, in a clear readable font and in bold color. Anything smaller than 8 pt may look readable on a computer screen, but may be printed as a fuzzy, smudged-out line.
Include The Right Information | Business Card Design Rules
Make sure your name, job title and company name or logo are clearly displayed. Think carefully about which contact information to include – you have to achieve a balance between providing enough points of contact, without making your card look cluttered. Social network contact information for sites such as LinkedIn, Twitter and Facebook can also be included, if you actively use these networks to share information and market your products and services. A business card without contact information is useless because it doesn’t provide colleagues, potential clients and vendors a way to contact you with questions or to set up an appointment.
Reinforce Your Brand | Business Card Design Rules
Your business card is an essential part of your brand or corporate identity strategy. This helps to reinforce your brands, helping new acquaintances remember you and your company better. A business card portrays your brand by introducing brand elements, such as logo, colors and fonts. Whether your logo is an image with words or just logo type, add it to your business card in a visible location. Ideally, it should be the only image on your business card, so that it doesn’t take the attention away from the visual mark for your brand.