Business Card Essential Tips | Get More Business From Your Business Card: Design Tips For Business Cards That Get Noticed
Business Card Essential Tips | You may have heard that you never get a second chance to make a first impression. This is particularly true for marketing and sales, and for many of your potential clients your business card is that first impression. It’s no wonder that business cards have been at the core of most marketing campaigns for almost every business for over 100 years. Presenting your business card in the right way can dramatically boost your networking capabilities and help to build your business brand.
A business card can make or break a client’s first impression of your business. In fact, this little piece of paper makes as much of an impression as your personal appearance, like the suit you wear or the briefcase you carry. What’s so difficult about pasting your name, your job title, and your contact details on a tiny piece of paper? Nothing really. Yet most business owners carry mediocre business cards around that barely get the job done. You may have more leeway if you are in a creative business, such as graphic design or photography, but in general, keep the following tips in mind in order to create a business card that stands out and gets you noticed.
Include Important Contact Information | Business Card Essential Tips
Give some thought as to how you want people to contact you, and make sure you include all of these vital contact details on the business card. Make sure your name, job title and company name or logo are clearly showcased. Space permitting, you can include your physical address, fax number, cell-phone number and company website address as well, if desired. Think carefully about which contact details to include – you have to achieve a balance between including enough points of contact, without making your card look too busy.
Keep To The Standard Business Card Size | Business Card Essential Tips
There are things you can do to a 3.5″ x 2″ card to make it stand out, like using rounded corners, but going with an untraditional shape or size can be counterproductive. There are a few benefits to the standard sizing, the main one being that it’s usually more affordable because it’s common. The other big benefit is that it is instantly recognizable as a business card, and will fit in most standard business card holders. If you business card won’t fit into these storage devices, it may get tossed in the trash, making you lose out on potential leads. So it’s best to stick to a design that stands out while fitting within those dimensions.
Use High Quality Paper | Business Card Essential Tips
Nothing says “I don’t care about you, and I don’t deserve your business” like using cheap paper for printing your business card. At the very minimum use 16pt gloss or 100lb matte — anything thinner will feel flimsy and cheap. Business cards printed on thinner paper look and feel rather thin, which can make them feel tasteless and cheap. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?
Get Creative | Business Card Essential Tips
In addition to the weight of the paper, you’ll also want to think about the paper color. Statistics have shown that potential clients will hold on to a color business card ten times longer than it’s standard black and white counterparts. On average, that will give your potential clients nine more weeks to call you back. Most business cards are printed on either cream or white paper. But virtually any color can be used. Keep readability in mind when choosing colors to use on your business cards. Avoid colors that are too dark, bright or light, as they can make it hard to read your contact information.
Make Sure Your Business Card Is Readable | Business Card Essential Tips
The font and print layout must be chosen to ensure that all readers can easily understand the information. If a potential client tries to call you and cannot read your telephone number because the font is too small or too cursive, you risk losing a new paying client. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use a complex calligraphic font which is impossible to read. Make sure the font color stands out against the background of the card as well. Light gray type on a white card makes it hard to distinguish letters and numbers.