Business Card Expert Advice | Modern Rules Of Photography Business Card Design
Business Card Expert Advice | Designing a business card in 2016 can feel futile at times – after all, we’ve got all these wonders of technology that can do so much more at our disposal. Not only can you directly contact someone through social media, but you can find a lot more about them than you would from a business card, so why should you even bother? The truth is that business cards are worth more than face value. From brand representation to reputation boost, a business card can do much more than simply provide a potential client with your contact details.
The good ol’ business card has been around for centuries now (Literally centuries!) in on shape and form or another, and yet, it still remains one of the most underrated business tools, especially among new business owners. It’s the backbone of business industry and a universal tradition across the world, and if you want to be taken seriously as a business owner and an industry leader, you will definitely want to pay special attention to the business card you hand out! To help you get a better idea of just how important business cards are, and how you too can design a business card that works, we put together a list of the most important business card design rules.
Your First Impression Can Be Your Last One! Make It Count! | Business Card Expert Advice
Being a professional photographer might sound like a dream come true, but truth be told, photography gigs can be stressful. Not only do you have to manage your clients, stick to a strict schedule, and provide an outstanding service through and through. Imagine shooting a wedding, running across the venue to capture the newlyweds cutting the cake, and a guest approaching you and inquiring about your services. You can’t really dismiss them, but you can’t miss an important moment of the wedding you’re shooting.
So what do you do? Do you recite your website address to a buzzed guest and hope they remember it tomorrow morning? Or do you dig through your bag looking for a pen, write down your phone number on a napkin, and pray to sweet Lord they call you? Or do you hand them a professionally designed business card and move on with your night? This is a first contact a potential client has with your brand, and you want to leave a great impression, otherwise they might not even bother checking out your website.
Invest In Quality | Business Card Expert Advice
Not all business cards are created equal, though! We live in a time when you can download a business card template for less than what you would pay for a cup of coffee. Even though my mom taught me that saved money is made money (Uh-huh, honey!), when it comes to your business card, cutting corners will do more damage than good. Not only are these templates designed by beginners and amateurs trying to make a buck and have all the telltale signs of cheap design, but they tend to be overused. Think about it – how is your business card supposed to stand out if it looks just like the business card other photographers are using as well?
Paper Stock Can Make Or Break Your Business Card | Business Card Expert Advice
The look of your business card is important, don’t get us wrong, but the paper stock you use when printing your cards is just as important. Thicker cards tend to feel more luxurious, which will help you leave an impression of an established and reliable business owner. Yet, you’d be amazed just how many photographers decide to cut corners and get the second cheapest paper stock, which ends up ruining their first impression, no matter how impressive the actual design is. What message will a business card that gets torn or dented easily send to your potential clients about the quality of the services and products you’re providing?
Don’t Forget About The Essentials | Business Card Expert Advice
Having a unique, high-quality business card is vitally important if you want to be taken seriously. However, don’t forget the main purpose of your business card – to provide people with your contact details. To make sure your business card does what it’s supposed to do, you need to be deliberate with the information you feature on it! Remember, the average business card measures only 3.5 by 2 inches, which means the space available is rather limited. So, what’s most important? You’ll definitely want to include your name, and the name of your business in there, as well as your phone number and the email address you check most frequently.
Space permitting, you can also include your physical address, but if you don’t run a studio, you can consider replacing your physical address with your social media details. However, don’t get too carried away and clutter the design with too many details. Your potential clients need to be able to read your phone number and your email address at a single glance, so don’t scale down the text to make sure everything fits. Whenever we design a business card for a client, we make sure we don’t go below 8pts, especially when it comes to the most important pieces of information.
To ensure perfect readability, though, you’ll want to pay attention to the font itself, not just the font size. Even though you might have a favorite cursive font, if it’s difficult to read, chances are it doesn’t belong on your business card. Instead, go with a simpler, easy to read font and keep the cursive for other uses.