Business Card Ideas | Look Like A Million Bucks: Seven Tips To Design Your Ideal Business Card
Business Card Ideas | Your online presence may be incredible. Your portfolio stellar. But yes, you still need business cards. Although technology has definitely made keeping in touch easier, it can also work to our detriment. Without a ‘paper trail,’ you sacrifice the inevitable reminder a person gets when they look at your card later on. Your business card is often the first contact with a potential client, and you only get once chance at creating a first impression, so make sure your business card does not end a new business relationship before it’s even started.
You give your business card to potential and existing clients so they can have your contact information. You include your business card in presentation folders, attach it to letters, and use it in a myriad of other ways to let people know who you are, and what you do. So when designing it, you need to make sure you follow the basics and get it right the first time around.
Cover your bases | Business Card Ideas
Unfortunately, most people don’t carry a magnifying glass around with them. Keep that in mind when you’re trying to squeeze your favorite presidential quotation onto your card. Make sure that your name, mobile phone number, email address, your office address, your company name and logo are there. Space permitting, you may also want to include your LinkedIn, or Facebook profile page, Twitter handle, and not much else.
Declare your elegance and professionalism with fonts | Business Card Ideas
It can be interesting to play with creative fonts, from animals twisted into the shapes of letters, to long curly-cue appendages; however, it’s usually best to stick with standard fonts. A striking all-caps font is fine if that fits your personality. In general, limit yourself to two fonts on your business card. Make sure the font color stands out against the background of the card, too. Light gray font on a white card makes it hard to distinguish letters and numbers.
Don’t go overboard with color | Business Card Ideas
Flashy might help a magazine ad or a billboard get noticed, but when it comes to your business card, you’re already in the recipient’s pocket (quite literally). Don’t try to do too much with your business card design. Bright colors – when used correctly – can make a business card stand out, and look distinctive. However, don’t underestimate the power of simplicity. While it’s good to stand out, you do want to pay attention to what works within your market sector. A plain black and white design can be just as memorable and striking as a colorful card – and can often be seen as more stylish too.
Personalize | Business Card Ideas
You may want to use a photograph. Pictures speak louder than words. This is true for business cards. People are far more likely to keep a business card that has a photograph of either a person or a product. If using your own photo, smile and look at the camera. Eye contact is a key element in establishing trust and credibility.
Have your business cards printed on good card-stock | Business Card Ideas
If the card feels flimsy, or looks like you printed it yourself on a cheap printer, it will leave your potential clients with impression that they are dealing with a company that will disappear as soon as the owner finds a real job. Never forget that your business card is the most direct marketing tool that you possess. You wouldn’t post a website with outdated information or sloppy graphics, so why would you hand someone a card you’re not proud of? Have your business card professionally printed on good heavyweight business card stock!
Be nontraditional (carefully) | Business Card Ideas
There’s no golden rule stating that your name and info should be horizontally centered on every business card. If the information you need to convey works best in a vertical layout, go for it. At the same time, sticking with the standard business card size of 2×3.5 inches is generally a good idea. While it is important to keep your card unique, don’t try and make it a funny shape, or too large to fit into business card holders or wallets.
Use the back for non-critical information | Business Card Ideas
How often will people see the back of your business card? Traditional card storage devices assume that the back side is blank. If you do wish to include something on it, make sure the information is of a supplemental nature: e.g., your company’s mission or tagline, or maybe highlight a special offer.