Business Card Inspiration | Build Your Brand With Business Cards: Tips For Effective Design

Business Card Inspiration | Build Your Brand With Business

Business Card Inspiration | Few design projects are as nerve-wracking and important as creating your own business card. We all know how crucial first impressions are. In business, this first impression is usually made by your business card. Whether you are meeting a potential client for the first time or at a networking event, your business card is a vital tool in making a good impression. Just like the clothes you wear, your business card tells the recipient if you’re professional, creative, or a big ol’ ball of cheese.

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Although we’re working in paperless offices more and more, the humble business card is still the backbone of business communication. If you haven’t created a card you can give out to potential clients or business partners, you’re missing out on a vital marketing opportunity. Savvy, well-connected business people never leave home without a stack of effectively designed business cards, but what exactly makes an effective business card? These simple tips should give you some guidelines when looking to create your own business card.

Include Your Logo And Tagline | Business Card Inspiration

Make sure your card showcases a professionally designed business logo, which is consistent with the rest of your marketing materials. If what you do isn’t instantly apparent from your business name, create a one-line slogan that will help people remember what you have to offer, and include the slogan on your business card.

Business Card Inspiration | Build Your Brand With Business

RELATED: Powerful Business Cards | Small But Mighty: How To Design Business Cards That Pack A Punch

Contact Information Is Vital | Business Card Inspiration

The main goal of a business card is to make it easy for people to reach you. Include only the contact information that is absolutely necessary. There is very limited space on a business card, so by limiting the amount of textual information, the overall design will be cleaner and easier to read. What’s most important? Your name definitely has to be there, along with the name of your company, your phone number and your e-mail address. Always place your website address prominently. This can be one of the most effective ways to build a relationship with your potential clients, enabling them to find out more about your business.

Keep It Readable | Business Card Inspiration

This is a pretty vital (and often overlooked) element in business card design. You wouldn’t want your clients to have to strain their eyes to read your website address or email. As a general rule of thumb, don’t make the font smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a complex calligraphic font which is impossible to read. Be sure the font color stands out against the background of the card as well. Light gray type on a white card makes it hard to distinguish letters and numbers.

Choose The Right Color | Business Card Inspiration

Add a splash of color – but don’t overdo it. Too many colors can detract from the card’s message if they don’t complement each other. Choose colors that are aesthetically pleasing. A mix of bright and bold colors may make your card stand out in a pile, but it could be for all the wrong reasons. It’s a good idea to keep your business cards in line with the rest of your company’s branding. If you have brand colors, use them.

RELATED: Simple Business Cards | Six Essentials To Consider When Designing Your Business Card

Business Card Inspiration | Build Your Brand With Business

Have Your Business Cards Printed On Good Card-Stock | Business Card Inspiration

Consider the thickness of your business card. Thicker cards tend to feel more luxurious – making your business seem more professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. If the card feels flimsy or looks like you printed it yourself on your home printer, it will leave people with impression that they are dealing with a business that will disappear as soon as the owner finds a real job. Have your business card professionally printed on good business card stock.

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Keep It Simple | Business Card Inspiration

Business cards are typically just 3.5″ x 2″, so you don’t have too much space with which to work. Don’t make your logo too large, don’t make the type too small to be easily read, and don’t be afraid to use white space. Having a strong, yet simple and easy to read business card design will portray you as someone who is professional, savvy and tasteful—someone that is enjoyable to do business with.

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