Business Card Secrets Revealed | You Don’t Need A Billboard To Prove You’re A Pro! Design Business Cards That Speak For You
Business Card Secrets Revealed | Many business owners don’t even carry around business cards anymore. This is a mistake: Business cards aren’t just for providing potential clients with your contact information; they also start conversations and spark relationships. Savvy, well-connected business people never leave office without a stack of business cards in their wallets or purses, but what exactly makes a business card design effective?
A business card is an essential part of any good marketing plan. For its size and cost, it’s probably the most effective part. Whether you’re going to a networking event, hosting a seminar or meeting a potential business partner or client for the first time, a well-designed business card is a vitally important tool. It’s often a potential client’s first contact with your business; you want to engage with them as well as encourage them to find out more about you and what you’re offering. Design an effective card and you can elevate your business above your competitors before the potential client has even had a chance to see your website!
Consider The Essentials First | Business Card Secrets Revealed
Business cards are typically just 3.5″ x 2″, so you don’t have too much space with which to work. However, you can still get creative with that space: begin by thinking about the vital information you want to include, which will usually be a name, phone number and email address, then work your design around presenting this information in a creative way. Think carefully about which contact details to include – you have to achieve a balance between providing enough points of contact, without making your card look cluttered.
Make The Business Card An Extension Of Your Brand | Business Card Secrets Revealed
Another incredibly important aspect of business card design is making sure that the business card itself as an extension of yourself or your brand. A business card conveys your brand by using brand elements, such as logo, colors and fonts. This helps to reinforce your brand, helping potential clients remember you better. Your business card will often be the first branded marketing material that they see, so it’s crucial that it gives them a sense of what you are all about. If what you do isn’t obvious from your business name, create a one-line slogan that will help people remember what you’re offering, and include it on your business card.
Invest In Quality | Business Card Secrets Revealed
Your business card may be the first impression people have of your business. You don’t want to have cards that appear to be less than professional. Thicker cards tend to feel more expensive – making your business appear more professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. You want your business card to be sturdy so it doesn’t get dented or torn in wallets or business card holders. Just like a flimsy handshake doesn’t leave a good impression; neither does a flimsy business card.
Make It Readable | Business Card Secrets Revealed
If you’ve got a lot of information to display, you may be tempted to shrink the size of your text. However, small text can often look readable onscreen, but turn into an illegible smudge when printed. As a general rule of thumb, don’t go smaller than 8pt. Make sure the font color stands out against the card as well. Light gray text on a white card makes it hard to distinguish letters and numbers. Also, don’t forget about the font itself: keep it professional and simple – don’t use Comic Sans, or a complex calligraphic font which is impossible to decipher.
Colorful Or Plain? | Business Card Secrets Revealed
Bright colors can make a business card stand out, and look unique. When choosing the color scheme for your business card, it’s worthwhile to keep it consistent throughout your media (website, twitter, email signature) to develop a professional image of yourself. However, don’t underestimate the power of simplicity. A plain black and white design can be just as memorable and impressive as a colorful card – and can often be seen as more ‘stylish’ too.
Keep It Simple | Business Card Secrets Revealed
You might be tempted to use an unusual material for your business card. While this will definitely stand out and get you remembered, keep in mind the practicality of your chosen medium. People often write extra details on business cards – such as where they get the card, and certain finishes or coats won’t allow this, such as glossy and certain matte finishes, nor will unusual materials, like wood, plastic, or even chocolate.