Business Growth Tips | Close The Deal Before Your Customer Closes The Browser
Business Growth Tips | According to U.S. Census data, e-commerce sales are rising at a rate faster than traditional offline retail sales, bringing in around $190 billion in sales per year. It’s no surprise, then, that new small business owners, and existing “bricks and mortar” businesses are turning to e-commerce as a business opportunity. However, a successful business requires more than just a website.
By nature, business owners are driven to succeed. However, at a certain point your budget, your time, your energy, and your focus, become stretched too thin, and you have to start thinking about working smarter, not harder. Here are eight business growth tips to help you increase your sales. All eight work for any business, and they’re effective for both online and traditional offline marketing. Best of all, they won’t cost you anything to implement.
Sell to customer needs | Business Growth Tips
You shouldn’t be trying to force people into buying your product or service. You should look for people who may want your product or service, and then focus on offering helpful information, so that they can make an informed decision. Always assume your potential clients will buy only what they need.
Focus on benefits instead of features | Business Growth Tips
Spend your time focusing on how your potential clients will benefit if they purchase your product or service. Selling insurance? Don’t sell the coverage — sell the peace of mind. By focusing on benefits — what your product will do for your client – you make the sales pitch more personal for them. Tell your clients how your business can make their lives easier, and you’re one step closer to closing the deal.
Promote one thing at a time | Business Growth Tips
The more opportunities you’ve got, the more likely you are to make a sale, right? Wrong! If you can’t give each potential client the attention they deserve, you’ll lose sales you otherwise might have made. Promote only one product, or service at a time. It limits your potential client’s buying decision to either “yes” or “no”. Every “yes” answer means an immediate sale.
Listen to your clients | Business Growth Tips
Ask, listen, and act. Better than any other words, these three summarize success in closing the deal. Your questions must be creative, planned, relevant, and direct. Your listening skills must be highly developed. Ask your clients how you could improve your products or services. If you listen to their recommendations, they will feel valued. You’ll also be able to give them exactly what they want — not what you think they want.
Personalize your approach | Business Growth Tips
If you use the same sales pitch for every client, regardless of that client’s background and experiences, your pitch is not going to resonate well. Instead, come up with a personalized message for your clients. More people will buy from you when they feel you are talking directly to them about their individual needs. Develop customized versions of your sales message to cater to the specific interests of potential clients in each market you target. Use the language and style of potential clients in each market to communicate your message to them.
Faster is better | Business Growth Tips
Have you visited your website from a smartphone lately? If you have time to sip your latte while waiting for it to load, it’s too slow! Mobile users often have little time, and they will be turned off if they cannot accomplish a task, or get necessary information very quickly. Using responsive design can make sure that the number and size of images used in your mobile versions are significantly lower than in your desktop versions, which in turn will lower the load time.
Focus on the lifetime value of your clients | Business Growth Tips
Don’t focus on generating one-off clients. Build a relationship so that your clients become repeat, lifelong clients. It’s far more affordable to keep an existing client, than it is to gain a new one. One effective way to keep your existing clients base happy is to follow up with them after they’ve bought a product or service from you. Diligent follow-through and above-and-beyond customer service are the keys to growing your business.
Customer rewards | Business Growth Tips
A very simple thing you can do to increase your small business sales is to start a customer rewards program. It doesn’t have to be anything fancy – even a discount or free gift on a customer’s birthday can help build customer loyalty.