Business Growth | How to Take Potential Costumers From ‘What’s That?’ to ‘I’ll Try It!’
Business Growth | Once your small business hits the market, there’s reason to celebrate — but this is only the beginning. Every startup needs to get, keep and grow customers. As a business owner, you should always be on the lookout for new customers and seeking ways to bring them to your door. If you are not consistently looking for opportunities to build your customer base, your business could fall off of the growth track. After all, having a steady stream of potential customers who become paying clientele is the benchmark of every successful business.
It is the customer base that is the lifeblood of the company’s future success. The relationship you build with that base is how you grow… or not. Whether you’re in a service industry, retail or otherwise, there are some tried and proved methods for expanding and keeping your customer base evolving.
Precisely define your target audience | Business Growth
Knowledge is power, and knowing just who you are targeting for business will put you one step ahead of your competition. Your marketing should focus on a specific group of people who are the right type to purchase your product or use your services, and give them a message they can relate to. Before you set out to gain new clients ask yourself the following question: Who is my ideal customer? “Women 35 to 55” might be a start, but it’s not enough. Create a detailed profile of your target customer. The more segments you can identify, the more potential customers you can successfully approach.
Partner with a noncompeting business | Business Growth
Look for other businesses that have the same type of clients and an active marketing database. That way, you can not only bring people in the door for your initial offer, but also increase the likelihood that they’ll return to give you repeat business. There’s nothing like word-of-mouth marketing and you already have existing ambassadors for your company. Your business partners can be some of your greatest allies when it comes to growing your customer base.
Tweet, Like and Stumble | Business Growth
Social media is here to stay. This is especially the case in the business world, so if you want to expand your reach, get online and become familiar with the more recent methods of expanding your business’ footprint, as well as engaging new customers. Your business’ social media accounts are the natural extensions for your website in establishing your online presence. It’s no mystery that billions of people from all over the world have made Facebook and Twitter integral parts of their lives, so it’s important to reach out and get a slice of the proverbial social media pie. It all depends on who you are targeting for business. Figure out where your best target customers spend time online, and go become part of the conversation, too.
Do more face-to-face networking | Business Growth
Socialize at both industry and non-industry events and don’t be shy about pitching your business and engaging new people. Go to business functions, join chambers of commerce, attend trade shows. It might be surprising, but old fashioned in-person networking still works well. Why? Because people do business with people they know. If you build a relationship with someone, you can quite possibly turn them into a customer or a referral. You never know who they know or who they work with. Always have your business cards handy and your one-minute elevator pitch ready to go.
Start a rewards program | Business Growth
People love free stuff and discounts, so use this fact to get new customers through the door. An exclusive promotion for people who visit your website to grab a special code for a discount or free item makes them feel like they’ve won a prize. Promote it through your newsletters and social media accounts with the purpose of building more website traffic. A tote bag or imprinted apparel with your business’ logo on it are great ideas for product giveaways. Your customers will find them useful, and the items will also act as marketing materials when you have your brand and contact details on them.
Getting referrals doesn’t have to be done through hard sells, as that alone might not convince prospects to become new customers. Rewards can also be given to existing customers just for being loyal to your brand for a certain period of time. Provide your existing customers with discount codes or free trials they can share with their friends and get them to do business with you.