Business Logo Design Advice | Need A Fresh Look For Your Company? Try A New Logo!
Business Logo Design Advice | Although having a logo designed may not be at the top of your priority list when launching a business, a well-designed logo is vitally important to creating a unique brand identity and making a lasting impression on potential clients. In an age where everyone must have a website to promote their product, service or the business behind it, the demand for a top-notch logo has never been higher. An easily recognized and memorable logo can be one of your business’s most effective marketing assets.
Logos enable you to convey your business’s identity and craft your audiences’ overall attitude towards your brand. It’s not necessarily about explaining what you do, but rather, making your business stand out from your competitors’ and leaving an impression on potential clients. More logo designs are out there than ever before, and with that comes the challenge of being different. How do you design something original that stands out in a sea of identities?
Make It Simple | Business Logo Design Advice
Your logo should always be simple and easy to remember so that you can effectively communicate your message to your potential clients. If you’re looking to grab the attention of potential clients and remind the existing ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. Some of the most memorable logos have been the simplest. A complex logo or one that it is hard to remember will only create confusion.
Pick The Right Colors | Business Logo Design Advice
It’s best to keep the logo colors as simple as possible – because too many colors will just make the logo look complicated and cluttered. A small business’s logo will appear on everything from business cards to billboards, which means that designing a logo with only two colors will keep your printing costs down. Bear in mind that every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke. If your logo design uses color to convey meaning, think about how you can reflect that meaning when the color is removed.
Fight The Temptation To Imitate | Business Logo Design Advice
Well, they do say that imitation is the sincerest form of flattery. However, in the business world it’s just a lazy way to solve a creative problem. Look at what’s out there and find an opening for something new and outstanding. When looking to avoid brand confusion, consider the color, shape, symbolism, and flow of your logo design. What’s critical is to create something that you believe is different from anything already out there.
Keep It Versatile And Scalable | Business Logo Design Advice
Try to come up with a design for your logo that will look great regardless of the size or medium. In today’s digital age, it’s crucial to design a logo that is versatile enough to be showcased or printed on all types of mediums and devices. An effective logo is easily recognizable at a glance, both in color and in black and white, and in any size, and an effective and well-designed logo works as both a highway billboard and a Twitter avatar.
Make The Type Match The Brand | Business Logo Design Advice
Fonts come in all shapes and sizes that communicate different messages with strength, class and style, movement and forward thinking. It’s not about just looking stunning: matching the qualities of the font to the qualities of the brand is what your goal should be here. Don’t be tempted to make your logo stand out by using trendy or gimmicky fonts. Most gimmicky fonts are too fancy, too weak, and are most likely being used (badly) on a hundred different cheap business cards right now. When it comes to logo design, keep your font choices classic and simple and avoid over-garnishing.
Clarity Is Vital | Business Logo Design Advice
Yes, a logo is an image, but it’s also an introduction to your business brand. The logo must appeal to a specific audience and when designing, you must keep this in mind. When choosing a company logo, know your target audience — both who they are and what they expect from you. Depending on who your small business is marketing to, you’ll want to keep in mind that as your target audience gets older, their eyes can (or can’t?) distinguish certain colors on top of similar colors. Make sure to balance and contrast colors especially when you are placing color on color.