Business Logo Design Checklist | Design An Unforgettable Logo! 6 Killer Tips To Help You Get Started
Business Logo Design Checklist | Consumers are bombarded with branded messages every day, with thousands of brands adding their voice to the overwhelming noise that we experience when we go through the process of making a purchase decision. Having a strong visual brand can help your brand’s voice to be heard above this chatter, and a well-designed logo is the essence of that visual branding. A logo is a graphic symbol that represents the nature and characteristics of your business, giving it a brand name and distinguishing it in your niche. It plays a huge role in building a relationship between you and your potential clients.
Whether you’re an online retailer or have a downtown brick-and-mortar store, a killer logo can make your company’s name stick in your potential client’s mind. Remember, a logo is the first thing that comes to mind when people think of certain companies. More logo designs are out there than ever before, and with that comes the challenge of being different. How do you make something original that stands out in a sea of identities? And can you create something quickly while retaining quality? Here are 6 vital characteristics of all great logos to help you get started.
Simplicity | Business Logo Design Checklist
If you’re trying to grab the attention of potential clients and remind existing ones of your reach, a complex or cluttered logo isn’t going to do your business any favors. A simple, yet memorable design will quickly become associated with your brand and set it apart from others in a saturated market. Some of the most successful logos have been the simplest. We’re talking about clean, bold lines without too many elements to distract the eye or detract from the impact of the message.
Originality | Business Logo Design Checklist
The last thing you want from a business logo is to have it mistaken for that of a competitor. So when creating your logo, it’s vital to keep it original. You want to set yourself apart from competitors, not align yourself with them. Look at what’s out there and find an opening for something new. When trying to avoid brand confusion, think about the colors, shapes, meanings, and flow of your design. While it may be helpful to stay up to date on design trends, it’s more vital to stay true to a brand’s overarching personality.
Personality | Business Logo Design Checklist
Yes, a logo is an image, but it’s also an introduction to a brand. The logo must appeal to a specific audience and when designing, you have to keep this in mind. If your business provides professional services, such as legal advice or medical treatment, design a logo that communicates the level of professionalism expected by your target audience. Forget about humor or the cute factor for these types of companies. Ask yourself what your business logo says about your brand. Does it emphasize speed, power, tradition, health, flexibility, fun, or connectivity? Any of these characteristics (and many others) can be the central message of a professionally designed logo.
Brandability | Business Logo Design Checklist
A logo is your company’s public face, so it must be easily transferable to any medium that bears your brand — whether it’s a fleet of trucks, packaging, online ads, social networks, or all of these. An effective logo is easily recognizable at a glance, both in color and in black and white, and in any size. The trick to have a logo that works just as well as a t-shirt or thumbnail is to use vector graphics. Using geometric primitives such as lines, points, curves and shapes preserves an images’ integrity and resolution when enlarged or shrunk.
Color | Business Logo Design Checklist
Bright and bold colors may attract someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked. Every color has a different implication and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke. If using more than one color, make sure the final product doesn’t look cluttered and confusing. Remember, you want the logo to look good when viewed with or without color added.
Typography | Business Logo Design Checklist
The point of having a logo is to make your company or product name stick in the potential client’s mind. That can only happen if the client can actually read it, easily, without squinting. Consider the words that you’re depicting – if they’re unusual then a simple font might work best; if they’re common words then you can usually be more creative as they’re easier to recognize. Too many fonts will make the concept of the logo to lose cohesion. If you want to use two fonts for contrast, choose two from the same theme. Fonts that vary too much may evoke competing emotions in those viewing the logo.