Business Logo Design Guide | Dream Big! How To Build A Big Brand With Your Small Business Logo
Business Logo Design Guide | Designing an effective business logo is easier said than done. There’s more to creating a brand’s visual identity than just copying and pasting the name of your company in a random shape and calling it a day. Logo designers are in high demand, and it’s for good reason — a logo is usually a company’s first impression, one that can affect a customer’s brand perception, purchase decisions and overall attitude toward a product.
Ideally, your business logo will enhance potential client’s vital first impression of your business. A great logo can build loyalty between your business and your clients, craft a brand identity, and provide the professional look of an established and successful business. When it comes to small business logo design, finding a unique image you can live with is absolutely vital. Here are some essential things to keep in mind when approaching small business logo design.
Design For Your Audience | Business Logo Design Guide
Yes, a logo is an image, but it’s also an introduction to your brand. The logo must appeal to a specific audience and when designing, you must keep this in mind. By clearly visualizing who your ideal client is and with putting some thought, research and planning into it, the end result should be an appropriate symbol that instantly identifies the company, and clearly communicates the product or service. This is absolutely crucial to a successful logo design and should always be foremost in your mind while conceptualizing your design.
Make It Clean And Functional | Business Logo Design Guide
In the digital age, where logos will appear on various devices and across social media, you must create something that goes beyond paper. It must look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. Your logo should work as well on a business card as on the side of a truck, after all. A well-designed logo is scalable, easy to print, memorable and unique. Many of the most popular illustration and design programs use vector technology for graphics. Graphics designed using vectors export easily to majority of sizes and formats and won’t slow down page loads or emails.
Avoid Trendy Looks | Business Logo Design Guide
While it is helpful to stay up to date on the latest design trends, it’s more important to stay true to a brand’s overarching personality. It is a vitally important investment, so the design should stay true to the brand story and vigorously avoid passing trends. Don’t cheap out and use the same stick person cartoon image from Microsoft Office that millions have used in their logos since the dawn of time. What’s crucial is to design something that you believe is different from anything already out there.
Color Is Vital | Business Logo Design Guide
When taking the brand’s personality into account, you have to think about every element of the image you’re conveying. Bright and bold colors may grab someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked. Depending on who your small business is marketing to, you’ll want to keep in that as the population gets older, our eyes stop being able to distinguish certain colors on top of similar colors. Make sure to balance and contrast colors particularly when you are placing color on color. Every color has a different implication and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke.
Find The Right Font | Business Logo Design Guide
First, chose a font that is legible at many distances. This doesn’t mean if has to be boring. Your choice of font can have style and still be unique, without sacrificing the readability. Choose a font that is appropriate and looks great alongside your logo. This can mean choosing a font that has complimentary shapes to match the style of your logo or match the nature of your brand. If you decide to use two fonts for contrast, choose two from the same theme. Fonts that vary too much may evoke competing emotions in those viewing the logo.
Use Effects with Caution | Business Logo Design Guide
Be careful with effects that overwhelm your font or graphics. Effects often use shadowing that may distort your business logo when printed or when it is enlarged on a screen that’s bigger than the original. If you’re looking to grab the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. Some of the most successful logos have been the simplest.