Business Logo Design Ideas | How To Make A Great Small Business Logo: Essential Tips For Busy Entrepreneurs
Business Logo Design Ideas | Entrepreneurs love logos. And why not? A well-designed small business logo says to the world that you’ve arrived and are ready for some serious business. Whether you’re an online retailer or have a downtown storefront, a professionally designed logo can make your company’s name stick. A logo is often the first thing that comes to mind when people think of certain brands, after all. So, how come a logo is so often considered an afterthought?
As the essence of your branding, your business logo should convey your values and personality and leave a memorable impression. Think about it this way: If you can sum up the nature of your brand in one word, your logo is the visual representation of that word. Business owners use them on stationery items, marketing materials and business cards as a simple visual symbol that enables easy recognition of the business. Assuming your own product or service is outstanding, it all comes down to your brand’s image, and graphic design can play a vital part in building that image. But what are some essential things to consider?
Print Is Not Dead | Business Logo Design Ideas
A logo is your company’s public face, so it must be easily transferable to any medium that bears your brand. Keep in mind that your brand identity engages your target audience both online and offline, so therefore your logo design has to be flexible and adaptable to each of these formats. You must ask yourself, what does it look like when printed on a letterhead or a business card? A good logo works both as a highway billboard and a Twitter avatar. If your logo relies on fine print, you have a problem.
Keep It Simple | Business Logo Design Ideas
It’s crucial to have a balanced combination of simple and quirky — you want your logo to grab the attention, but you don’t want someone to have to sit and stare, analyzing the logo. In fact, the simpler your logo design, the better. An effective logo inspires trust and loyalty. If you’re trying to grab the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. We’re talking about clean, crisp lines without too many elements to distract the eye or detract from the impact of the message.
Tell Your Story With Colors | Business Logo Design Ideas
The trick is to quickly communicate what you have to offer, your values and what sets you apart from competitors in just a few seconds. Consider using the power of color to convey what you have to offer to clients, whether it’s stunning photography or innovative design. Just like Apple uses silver to suggest technology and Google uses color to represent that they don’t always follow the rules, think about what colors can help you convey your key business messages. However, if using more than one color, make sure the final product doesn’t look busy and confusing. Remember, you want the logo to look good when viewed with or without color added.
Make It Readable | Business Logo Design Ideas
The goal of having a logo is to make your business or product name stick in the client’s mind. That can happen only if your clients can actually read it, easily and without squinting. Which font feels right for your business? A flowing script, or a vintage schoolhouse font? A solid bold sans serif, or an edgy and grungy one? Choose what matches your brand and keep it clean. With the array of fonts and colors to choose from, you may feel tempted to create an intricate logo, using several colors and fonts that vary wildly from one another. However, too many fonts will only make the concept of your logo lose cohesion.
Be Original | Business Logo Design Ideas
The last thing you want from a business logo is to have it mistaken for that of a competitor. So when thinking about your logo, it’s critical to keep it original. Look at what’s out there and find an opening for something new. While it is helpful to stay up to date on design trends, it’s more important to stay true to a brand’s overarching personality. What your goal should be here is to come up with something that you believe is different from anything already out there. When looking to avoid brand confusion, consider the color, shape, and even the symbolism, as well as the flow of your design.