Business Logo Design Secrets | The Non-Designer’s Guide To Logos: Six Things To Keep In Mind When Creating A Logo
Business Logo Design Secrets | Logo design is often seen as a quick and easy job; you come up with a small graphic, paste it next to some text and you’re done! In reality, there’s a lot more to it, which makes the whole process of designing a logo or identity a challenging task. At their most essential, logos are used to identify. Through the use of shapes, colors, or symbols, logos identify brands or products, so that in the split second when a potential client sees a logo, they can connect it with the brand it stands for.
People are passionate and loyal to the brands they feel connected to, and that doesn’t just apply to world-famous coffee shops or footwear makers, it’s vitally important for small businesses as well. A logo, as the visual representation of your small business brand, is often the first touch-point your target audience will have with your company. It should instantly make a connection with the potential client by evoking an emotional response, and below you will find our top tips for designing that perfect logo that does exactly that.
Know Your Audience | Business Logo Design Secrets
Before you start working on any design, you must know who you’re designing for. Whatever your industry may be, your logo has to appeal to the people you are marketing to. For example, a child-like font and color scheme would be great for a logo for a children’s toy store, while not so much for a law firm. You may be the most conservative person on the planet, but if you’re trying to appeal to the hip-hop crowd, your sensibilities are probably different than your ‘audience’. Ask yourself: Who is your target audience in terms of age, gender, income, tastes? Will your logo speak to that group of people?
Be Unique | Business Logo Design Secrets
Without a unique logo design, you may find potential clients and business partner having a hard time recognizing your brand, confusing you with another business, or even worse, doing business with a competitor rather than choosing your products or services. So when considering logo design, it’s crucial to keep it original. Originality will score integrity points and get you noticed for all the right reasons. Look at what’s out there and find an opening for something new.
Less Is More | Business Logo Design Secrets
The logo is the ultimate elevator pitch to your potential clients and business partners. You don’t have time to recite your whole business plan in an elevator pitch, and the same goes for your business logo. A simple, yet memorable design will quickly become associated with your business and set it apart from others in your industry. A complicated logo, on the other hand, can be difficult to reproduce and more importantly, difficult to remember.
Keep It Flexible | Business Logo Design Secrets
In the digital age, where logos will appear on multiple devices and across different materials, you must design something that transcends paper. It must look stunning on different backgrounds, work for apps, avatars, icons, and print, and it must be flexible in size. Creating a logo in vector format is one of the most important rules everyone should follow. Vector graphics enable a logo to be infinitely scaled to pretty much any size without losing any quality, whereas raster images that are made up of pixels will distort and become blurred when the size is altered.
Plan Ahead | Business Logo Design Secrets
Your logo isn’t just a symbol that is going to go on your website; it will potentially be printed in different sizes and viewed on smartphones, tablets and whatever else is yet to come. A sign of a great logo is its versatility. Ideally your logo design will be effectively adapted for use in any situation, and one of those situations will be the use of the logo in just one color, or in black and white when faxed or copied. If your logo relies on color to communicate a meaning, you have to think about the ways you can convey the same message when the color is removed.
Hire A Designer | Business Logo Design Secrets
While brainstorming logo ideas by yourself is the vital first step in building your business image, trying to design a logo completely on your own can be a grave mistake. Hiring a designer does require more of an investment, but the end result will be a logo with timeless beauty. Your logo is the foundation of all your promotional materials, so this is one area where spending a little more now can really pay off down the road.