Business Logo Design Tricks | 7 Killer Logo Ideas For A Memorable Small Business Brand
Business Logo Design Tricks | Starting a business isn’t as nearly as difficult or expensive as it used to be – however, running a successful business requires a lot more than just dedication. If you want to turn your business idea into a success story, you’ll need to build a strong brand that will help you stand out in your industry or your particular niche. And it all starts with a business logo!
The logo you design will be the face of your business, the crucial visual element tying together your entire brand both online and off, which is why you shouldn’t think of logo design as just some colors and random shapes put together. Your logo will need to stand out from the crowd, appeal to your target audience and effectively communicate what your business is all about. Might sound like a lot to ask for from such a small graphic, but it can be done. Here’s how!
Tell Your Story | Business Logo Design Tricks
A logo can be an incredibly powerful tool when designed right! It can tell your story and describe your business. Is your business a modern, upbeat startup or an established, reliable business focusing on quality and luxury? While you’ll definitely want to keep up with the latest design trends, it’s far more important to make sure your logo perfectly matches the style and personality of your company’s brand.
Know Your Ideal Client | Business Logo Design Tricks
It’s important you know who your target audience is and what appeals to them. You can be the world’s most conservative person, but if you’re targeting urban teenagers, the logo that appeals to you won’t do anything for them. So, to make sure the logo you design stands out and appeals to the right people, clearly define your ideal client and come up with a logo that will get you best results.
Be Unique | Business Logo Design Tricks
The goal of building a brand is to stand out from the crowd, and a logo that looks like pretty much every other logo in your niche or area won’t do you any good. The last thing you want from your logo is to have it mistaken for a logo of a competitor. Look what’s already out there, check out the logos of your main competitors, and then find an opening for something new. People say that imitation is the best form of flattery, but that’s definitely not the case when it comes to logo design. Don’t follow the pack – dare to stand out!
Less Is More | Business Logo Design Tricks
While trying to create a unique logo that stands out from the crowd, many business owners forget the age-old words of wisdom: less is more. A busy logo won’t be as effective as you think. Not only will a complex logo be difficult to remember, which beats the purpose of having a logo in the first place, but it will also be really difficult to use when scaled down to fit items as small as your business cards, key chains, or even pens. If you can’t explain a logo element and why you used it, it probably doesn’t belong in there. In other words, in its simplest forms is when your logo is most effective.
Say It With Color | Business Logo Design Tricks
Colors are one of the most important tools when it comes to any kind of design – they can stand out and grab attention, as well as communicate ideas and evoke emotional responses. However, there are a few things you need to keep in mind when using colors – don’t just throw some random colors at your logo; instead, make sure the colors you’re using match the nature of your brand, and that they work well together! A mishmash of contrasting colors will make your logo stand out for sure, but it might be for all the wrong reasons.
Keep It Flexible | Business Logo Design Tricks
Your logo will need to able to adapt to any medium – and it will be used in many sizes and on different materials throughout its life cycle. Keep in mind some of these will have serious restrictions: for example, you’ll need your logo to be just as effective when faxed or photocopied and the color is removed as it is when used in color. If your logo relies on colors to communicate your message, you need to find a way to communicate the same message even without color.
Another thing you’ll need to take care of from the get-go is size versatility. In order to be able to scale your logo to any size, whether you want to use it on your business card or on a billboard, it’s best to use vector formats when designing it. Vector files, unlike raster images, can be scaled to any size without affecting the quality, so your logo will never become a pixelated mess or an unrecognizable smudge.
Ensure Readability | Business Logo Design Tricks
The point of having a logo is to help your potential clients remember the name of your business, and that can only happen if they can actually read it, which is why using complex calligraphic fonts for your logo isn’t the best idea. If you make your potential clients strain their eyes to read the name of your business, they’re more likely to give up than to try and decipher the text.