Business Logo Designs | Step Up Or Step Aside! 6 Secrets Of Making A Logo Stand Out
Business Logo Designs | When people think of a company, the logo is usually the first thing that comes to mind. So then why is it so often treated as an afterthought? A logo acts like a graphic representation of your company or business. Business owners use them on stationery items, advertising materials and business cards as a simple visual symbol that enables easy recognition of the business. A good logo can build loyalty between your business and your clients, enforce a brand identity, and provide the professional look of a successful enterprise.
There’s more to crafting a brand’s visual identity than just placing a name in a random shape and calling it a day. Logo designers are in high demand, and it’s for good reason — a logo is often a company’s first impression, one that can affect a client’s brand perception, purchase decisions and overall attitude toward a product. When it comes to small business logo design, coming up with a unique logo you can live with is vital. Here are some top things to keep in mind when approaching small business logo design.
Make Your Logo Simple | Business Logo Designs
Your logo should always be simple and easy to remember so that you can easily communicate your message to the potential clients. Make your logo attractive though so that it instantly appeals to your clients. If you’re looking to grab the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. Some of the most successful logos have been the simplest. It also has to be easy to print. A logo with lots of details will not translate well to smaller mediums like business cards.
Keep It Original | Business Logo Designs
A logo is what helps distinguish a brand from its competitors, so it’s crucial that the image stands out from the rest — something many brands struggle with. The last thing you want from a company logo is to have it mistaken for that of a competitor. So when thinking about designing your logo, it’s important to keep it unique. Look at what’s out there and find an opening for something new. Creating a unique design isn’t all about avoiding imitation, but also about designing something out-of-the-box. It’s tempting to just throw an industry icon on the page, but it’s important to think creatively.
Make The Logo Readable | Business Logo Designs
The goal of having a logo is to make your company or product name stick in the potential client’s mind. That can only happen if they can actually read it, easily, without squinting. That’s particularly true if your business depends upon walk-in or drive-by business; signs that people can’t read are completely pointless. If you decide to use two fonts for contrast, choose two from the same theme. Fonts that vary too much may evoke competing emotions in those viewing the logo.
Pay Attention To Colors | Business Logo Designs
Color is vitally important, but if using more than one color, make sure the final product doesn’t look busy and confusing. Ponder the most popular logos around. With a few exceptions, most use three or fewer colors. Your five-color logo may be stunning, but once it comes time to print it on stationery, the price won’t be so appealing. Nor will it work in mediums that only allow one or two colors. Never use bright and flashy colors either; instead go with simple and light colors because flashy colors may distract the target audience.
Versatility Pays Dividends | Business Logo Designs
Make it clean and functional. Your logo should work as well on a business card as on the side of a truck. A good logo should be scalable, easy to print, memorable and unique. Every piece of paper that leaves your office, from invoices to letters and cocktail napkins, should showcase your logo, so be sure to design a logo that can be reproduced in black and white so that it can be faxed, photocopied or used in a black-and-white ad as effectively as in color.
Once You Have Your Logo, Don’t Mess With It | Business Logo Designs
Unless you’re Google, you shouldn’t change, update, or tweak your logo design. It’s important to be patient and not rush to make changes with your design just because you haven’t gotten the reception you initially expected. Don’t change your logo just because you’re tired of it, or because your competitors did it.