Business Logo Ideas | How To Design A Logo That Really Works: 5 Pieces To The Logo Design Puzzle
Business Logo Ideas | How many logos have you seen today? Maybe you think such small things are rather trivial, but business logos are unavoidable and, in their own way, quite remarkable. Logo designers are in high demand, and it’s for good reason — a logo is often a brand’s first impression, one that can affect a potential client’s brand perception, purchase decisions and overall attitude toward a company. More examples of logo design are out there than ever before, and with that comes the challenge of being unique. How do you design something original that stands out in a crowd of identities?
Launching a business can feel overwhelming – you have to set up everything from your company’s finances to optimizing the day-to-day operations to help your business grow. Although designing a logo for your company may not be at the top of your priority list, a professionally designed business logo is a crucial element of creating a unique brand identity and making a lasting impression on potential clients. A professionally designed business logo says to the world that you have arrived and are ready for serious business. But it can cost big bucks to make a logo that really works, so you’ll want to make sure that you’re spending your marketing dollars wisely.
Use Your Company Or Product Name | Business Logo Ideas
It may sound obvious, but it’s vitally important that your business name is displayed clearly in your logo. While there are some abstract logos, like the Chevron V’s or the Nike swoosh, that are instantly recognizable, that’s because they’ve been around forever. Don’t lose your identity in a cloud of swirls and colors. If it isn’t easy to read, then your potential clients will not remember your name, and therefore can’t spread your good service by word of mouth.
Understand Your Audience | Business Logo Ideas
Yes, a logo is an image, but it’s also an introduction to a brand. The logo must appeal to your target audience and when designing, you must keep this in mind. The style of your logo should mirror the aesthetic preference of your ideal clients. If your logo style is drastically different, then it is likely you will make potential clients feel wary of your business – even if your product perfectly answers their needs. You may be the most conservative person on the planet, but if you’re trying to market to the hip-hop crowd, your personal preferences are probably different than your audience. A logo that you like probably won’t appeal to them.
Color Is Key | Business Logo Ideas
Choosing a color palette is one of the most fundamental steps of logo design. Avoid bright, flashy colors – there is a reason why you don’t see very many logos that are neon orange and yellow. Every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke. Color psychology can also be used, but be careful not to fall into the old tropes of ‘blue is calm’ or ‘red is anger’ – the way colors are perceived by someone is heavily influenced by culture, so keep your target audience in mind when making your color choices.
Avoid Gimmicky Fonts | Business Logo Ideas
Don’t be tempted to make your logo design stand out by using gimmicky fonts. Most gimmicky fonts are too fancy, too weak, and are most likely being used badly on a hundred different cheap business cards right now. Bad fonts are often chosen simply because the decision isn’t taken seriously enough. Some designers simply throw in the text as an afterthought. When it comes to your logo design, keep your font choices classic and simple and avoid over-embellishing.
Once You Have Your Logo, Don’t Mess With It | Business Logo Ideas
Unless you’re Google, you shouldn’t change, update, or tweak your logo design. Minimal changes won’t make any difference to your clients. It’s important to stay patient and not rush to make changes with your logo just because you haven’t gotten the reception you initially expected. Don’t change your logo just because you’re tired of it, or because your competitors have. As your potential clients see your logo more and more, they’ll come to recognize and remember what you do and what your business stands for. Good branding is all about do things consistently.