Business Logo Tips | 5 Secrets Of Successful Logo Designers Every Business Owner Should Know
Business Logo Tips | If you’re not sure about having a professional logo designed for your business, because you think that your busines may be too small for one, you may be doing your company a disservice. A logo is one of the most vital branding elements you can have when promoting your business and is the key to getting your business stand out from the crowd. If all goes well, your logo will become the single most recognizable element of your brand. It acts as a visual tool that effectively communicates your offerings, as well as your brand’s nature and attitude to anyone who sees it.
A well-designed logo is one of the most effective marketing tools small business owners can have in their arsenals. It builds brand loyalty, boosts brand awareness and helps you grow your client base. On the other hand, a badly designed logo can push potential clients away from your brand, damage your sales and hurt your business. Designing the perfect logo that people recognize requires a number of steps. Below you will find 5 tips for designing that perfect logo that stands for your company, brand, and beliefs.
Coming Up With Ideas For A Logo | Business Logo Tips
So where do you begin? Even if you plan to hand this task over to a professional designer, you will still have to give them a design brief so they can bring your vision to life. Try writing a one-sentence mission statement to help focus your efforts, and stay true to this statement while designing your logo. Look what’s already out there. Do your competitors use solid, conservative images, or flashy graphics and edgy fonts? Think about how you want to differentiate your logo from those of your competition.
Simple Is Better | Business Logo Tips
A cluttered logo can be difficult to reproduce and more importantly, hard to remember. Point is, a logo is not really a testing ground for your creativity and typography skills. It is more a test of your design insight and presentation sense. Better to have a simple logo for your primary design, and a souped-up version when a more complex version is required, or the medium allows. A complicated logo is not only difficult to remember, but also repeatedly fails in engaging your target audience. A logo is an emblem, not a manifesto, which means it has to be kept simple.
Size Matters | Business Logo Tips
Your small business logo will be used in a variety of different sizes – especially on the smallish side. Complex logo can ‘gum up’ when printed as a very small image. In the digital age, where logos appear on multiple devices, you have to make sure you design something that transcends paper. Your logo will have to look great on different backgrounds, work for apps, icons, avatars and print. Think business card design, fax header. How about a key chain? Or a ballpoint pen? A logo design that looks great in only certain instances will never become popular.
Start With Black And White | Business Logo Tips
One thing you need to keep in mind as you explore color options is the cost. Your five-color logo may look stunning on a computer screen, but once it comes time to print it on a few hundred stationery items, the price won’t be so appealing. Also, ask yourself if your design is still effective when in black and white as well as color? You’ll want to design the logo in black and white first, and then add color and other embellishments once you’re happy with the basic shape. This enables you to focus more on concept and shape. That, in turn, helps ensure that your logo will look good in different colors and be just as effective when the color is removed.
Think About The Future | Business Logo Tips
Make sure to create a logo for the long run. That isn’t to say you can’t make changes and tweaks down the road; successful companies almost always do. Brand recognition takes time: some studies even claim that people have to see a logo three times – or more – before they’ll remember it the next time. There’s an awful lot of logo clutter out there, which means it’s only through repetition that your logo will break through. Use your new logo until you’re sick of it. And then use it some some more. That’s a pretty good rule of thumb – at the point you’re getting sick of your logo, it’s just starting to get some traction.