Business Logos | How To Design The Logo That Gives You An Unfair Business Advantage
Business Logos | If you want your small business to stand out from its competitors, a memorable logo is vital. Since your logo is a key element of your brand, and oftentimes the very first thing a potential client sees, designing one that leaves a great impression needs to be a top priority. If someone asked you to draw the McDonald’s logo, you’d have no problem sketching the golden arches. McDonald’s and other big brands like Coca-Cola, and Apple have timeless, memorable logos, but it’s not just the big guys that can benefit from a well-designed logo.
Business owners love logos. And why shouldn’t they? A professionally designed business logo says to the world that you’ve arrived, and are ready for some serious business. Remember, your logo is the most important element of your visual brand. It is the symbol that sets the tone of your business, and creates recognition among your target audiences. But it can cost big bucks to design a logo that really works, so you’ll want to be sure that you’re spending your marketing dollars wisely. We know that creating a logo can be a daunting task – read on for some tips when faced with the challenge of creating your logo.
WARNING! Don’t Try This At Home | Business Logos
Keep in mind that having an iMac with some design programs does not make you a graphic designer. When designing a visual representation of your business, it’s best to hire someone with experience, and knowledge in graphic design. If you want a high-quality logo, you’ll have to work with someone that has actual design experience, not an ‘artsy friend.’
Keep It Simple | Business Logos
Keep your logo simple. If you are looking to catch the attention of potential clients, or remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. Over-used effects such as glow, shadows, 3-D effects, gradients, unreadable fonts, and unnecessary graphics take away from the readability, and ultimately the success of a creative and compelling logo. The old saying “Less is more” definitely applies here.
Understand The Brand | Business Logos
Yes, a logo is an image, but it’s also an introduction to a brand. The logo must reach a specific audience, and when designing, you must keep this in mind. While deciding on a logo for your business, the first thing is to know your audience. You should ask yourself what your logo says about your company. The logo should evoke a mood – a positive feeling that is linked to your brand’s central message.
Make The Logo Readable | Business Logos
The point of having a logo is to make your company or product name stick in the client’s mind. That can only happen if the client can actually read it easily, and without squinting. Your potential clients will not be able to easily remember your company’s name if you create a logo with an illegible font. This would defeat the purpose of marketing your business.
Include The Business Name | Business Logos
Some logos are simply a graphic icon – a simple, yet accurate portrayal of the type of company. Many successful brands use only a symbol logo, because they’ve built up their brand in association with this icon. That’s not to say a logo can’t have both ban image and text. Later on, once your company builds up recognition, you can leave out the text.
Test Variation In Your Logo Color | Business Logos
Logo is your brand’s face, so it should be easily transferable to any medium which bears your brand: web ads, packaging or social media etc. An effective logo should look good whether in a single color, black-and-white, or mixed colors and tones. Make sure that the logo design you choose works well regardless of color, or medium.
Think About The Future | Business Logos
Every business owner wants to have a company that stands the test of time. In the same way, you should look at your logo’s durability and longevity. Try to create a logo for the long haul. That isn’t to say you can’t make changes and tweaks down the road, even the successful companies almost always do. Some of the strongest brands in the world update their logos every 10 years or so, however, the changes are usually subtle. Type-based logos are usually good for this purpose, but remember to make it appropriate and relevant to your company’s nature.