Business Stationery Design Guidelines | An Iconic Brand Requires Iconic Stationery!
Business Stationery Design Guidelines | We all know that actions speak louder than words, but what about your business stationery? Whether you’re a big business or a small business with big plans, your stationery items are the essential building block of your identity and can say more about your business than the words printed on them. The last thing you want to do is to send the wrong message to existing or potential clients and business partners by using stationery that is not up to the standards of your products or services.
When dealing in person with business partners and potential clients, it is crucial that what we look like, how we speak, our deportment and body language are fine-tuned to leave that right impression where it counts the most. Your printed business stationery items act in a similar fashion. The first impression you make with a client should be your best impression. If you can’t meet a potential client in person and give them a handshake and a smile, let your stationery be that handshake.
Communicate Your Values | Business Stationery Design Guidelines
Business stationery offers a way of direct representation for your business and everything you stand for. In this case, any correspondence or exchange of stationery items should portray your business in a professional and credible manner, and the quality of which will uphold this representation. High-quality stationery that displays an attention to detail reflects well on your business. However, poorly designed stationery with no real design values detracts from your message and may even lose you potential clients.
Logo Is Essential | Business Stationery Design Guidelines
When designing your custom stationery, the most important element is your company logo. Your logo should be an attention-grabbing representation of your business. It has to be modern and professional, because a poorly designed logo can be a deal-breaker for potential clients or business partners as it becomes a reflection of your brand and capabilities. It will be well worth the cost of having it designed by a professional, since it is an essential investment in the future image of your small business.
Reinforce Your Brand | Business Stationery Design Guidelines
Custom business stationery can take a number of forms, anything from business cards, brochures, mouse mats, to letterheads, pens, mugs – and the list goes on and on. One way or the other, you have to make sure that each item of stationery you create and send out is a clear and accurate reflection and representation of your own unique brand. Matching colors to your logo and using the same color scheme throughout your materials is a good idea to boost brand consistency and visibility.
Say It With Stock | Business Stationery Design Guidelines
The very first impression you make won’t be through your logo, color scheme or design. It will be the feel of the paper as the potential client is taking your letter out of the envelope. They will feel the difference between standard photocopier paper and something more expensive. You also have to remember that picking the lowest price you’re offered won’t necessarily be the most cost-effective option in the long run. If the printing quality is not up to the standards of your service or product, you may find yourself having to reprint your stationery well before this should really be necessary.
Ensure Readability | Business Stationery Design Guidelines
Choosing the right font styles and colors that are easy to read is a necessity. While your font should be easy to read, you should take your audience into consideration when designing your stationery as well. Age, attention span and demographics all play an important role in choosing the font. To ensure readability, the text should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts will keep the style consistent and the text readable.
Include The Right Contact Details | Business Stationery Design Guidelines
As obvious as it sounds, make sure you always include contact information on all your custom business stationery items. Whether it’s nothing more than your email address on a pen or a full list including phone numbers and postal addresses on a calendar or diary, there’s no use in promoting your brand if you don’t tell the potential client how to contact you. Keep in mind you will have to choose the most appropriate and important contact details for every stationery item. Don’t print a fax number until you’ve seen how many faxes you actually got last year. If the number is small, then consider replacing it with information about your social media profiles, such as your Twitter handle, for example.